Side by side

Marathon Jeep Rubicon GSARvsKUOE ROYAL SMITH 90-010

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

Jeep Rubicon GSAR
MarathonJeep Rubicon GSAR
MSRP $2,100
ROYAL SMITH 90-010
KUOEROYAL SMITH 90-010
MSRP $1,050

At a glance

12 of 29 specs differ
Diameter
Jeep Rubicon GSAR41mm
ROYAL SMITH 90-01035mm
Power Reserve
Jeep Rubicon GSAR40h
ROYAL SMITH 90-01040h
Water Resistance
Jeep Rubicon GSAR300m
ROYAL SMITH 90-01050m
MSRP
Jeep Rubicon GSAR$2,100
ROYAL SMITH 90-010$1,050

Full specifications

Case

7 specs
Category
Diver
Chronograph
Diameter
41mm
35mm
Thickness
14mm
12.7mm
Lug-to-Lug
48mm
43mm
Lug Width
20mm
18mm
Material
316L Stainless Steel
Stainless Steel
Water Resistance
300m
50m

Crystal & Dial

3 specs
Crystal Shape
Flat
Dome
AR Coating
Inner
Yes
Dial Color
Green
Ivory

Movement

1 specs
Caliber
Sellita SW200-1
Miyota 9122

Pricing

1 specs
MSRP
$2,100
$1,050

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What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Marathon Jeep Rubicon GSAR

The Marathon Jeep Rubicon GSAR is widely praised as a rugged, high-quality tool watch that successfully blends Jeep branding with Marathon's functional heritage, featuring a unique dial with tritium illumination and an automatic Sellita SW200-1 movement. Owners appreciate its satisfying bezel action and durable build, making it a reliable daily wear that pairs well with Jeep's rugged image. However, some find the Jeep logo to be corporate and out of place with Marathon's austere design ethos, while one owner notes that second-hand examples can show wear on the bezel. The watch is priced at $1,500 USD. Overall, owners and reviewers rate the Marathon Jeep Rubicon GSAR highly for its robust construction and distinctive tritium lume, which are considered its strongest assets.

KUOE ROYAL SMITH 90-010

Owners praise the KUOE ROYAL SMITH's elegant 37mm size, symmetrical bicompax layout, and crisp chronograph pushers with a swift reset. The salmon dial is described as copper-toned with highly polished, legible Breguet numerals. Some owners find the 13mm thickness and 43mm lug-to-lug wearable, while others note the 14.3mm thickness detracts from wearability. The TMI NE86A movement has a claimed 45-hour power reserve and accuracy ranging from +25/-15 seconds per day. On balance, owners and reviewers appreciate the KUOE ROYAL SMITH for its retro charm and enjoyable chronograph operation, despite some reservations about its thickness.

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