Side by side

Grand Seiko SBGH349vsLongines CONQUEST

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

SBGH349
Grand SeikoSBGH349
MSRP $7,800
CONQUEST
LonginesCONQUEST
MSRP $4,750

At a glance

11 of 29 specs differ
Diameter
SBGH34940mm
CONQUEST34mm
Power Reserve
SBGH34955h
CONQUEST40h
Water Resistance
SBGH349100m
CONQUEST100m
MSRP
SBGH349$7,800
CONQUEST$4,750

Full specifications

Case

6 specs
Category
Dress
Diameter
40mm
34mm
Thickness
13mm
10.9mm
Lug-to-Lug
46.6mm
41.1mm
Lug Width
20mm
17mm
Material
Titanium
Stainless Steel

Crystal & Dial

2 specs
AR Coating
Yes
Inner
Dial Color
Black
Mother of Pearl

Movement

2 specs
Caliber
9S85
L888.5
Power Reserve
55h
40h

Pricing

1 specs
MSRP
$7,800
$4,750

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What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Grand Seiko SBGH349

The Grand Seiko SBGH349 "Icefall" is widely praised for its stunning, deeply finished light blue dial, sharp case lines, and lightweight 40mm titanium construction. Owners and reviewers consistently highlight its understated, over-engineered finishing and practical yet obsessive build, making it suitable for daily wear and special occasions. The 13mm thickness is noted to work well with the 40mm case size, softened by the titanium material. The watch houses the automatic hi-beat 9S85 movement, offering a 55-hour power reserve and magnetic resistance of 4,800 A/m, with accuracy rated at +5 to -3 seconds per day. One reviewer notes that while the five-row bracelet is visually impressive, its clasp lacks micro-adjustability. The Grand Seiko SBGH349 is priced at $7,400 or €8,000. Overall, owners and reviewers rate the Grand Seiko SBGH349 highly for its exceptional finishing and comfortable, lightweight titanium build.

Longines CONQUEST

Owners widely praise the Longines CONQUEST for its versatile, aesthetically pleasing design, comfortable wearability, and excellent value, with many highlighting its high-quality finishing and smooth winding action. Reviewers and owners alike note the watch's well-wearing size and blend of vintage and modern design elements. Some owners report the polished surfaces can be prone to scratches, and multiple sources flag the bracelet's lack of micro-adjustment as a significant drawback impacting fit. Lume quality is also a recurring point of criticism, with one reviewer noting only the black dial version appears to have lumed hands. Overall, owners and reviewers consider the Longines CONQUEST a highly versatile and well-built everyday sports watch offering significant value.

From video reviewers

The elegant gold dial is a notable aspect of the Longines CONQUEST. The quartz movement may be a drawback for collectors who prefer mechanical movements. Reviewers disagree on the standout feature, with one highlighting the gold dial and the other the Blue Sunburst dial.

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