Side by side

Grand Seiko SBGH349vsLongines LONGINES MASTER COLLECTION

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

SBGH349
Grand SeikoSBGH349
MSRP $7,800
LONGINES MASTER COLLECTION
LonginesLONGINES MASTER COLLECTION
MSRP $2,850

At a glance

11 of 29 specs differ
Diameter
SBGH34940mm
LONGINES MASTER COLLECTION38.5mm
Power Reserve
SBGH34955h
LONGINES MASTER COLLECTION72h
Water Resistance
SBGH349100m
LONGINES MASTER COLLECTION30m
MSRP
SBGH349$7,800
LONGINES MASTER COLLECTION$2,850

Full specifications

Case

6 specs
Category
Dress
Diameter
40mm
38.5mm
Thickness
13mm
10.2mm
Lug-to-Lug
46.6mm
44.9mm
Material
Titanium
Stainless Steel
Water Resistance
100m
30m

Crystal & Dial

2 specs
AR Coating
Yes
Inner
Dial Color
Black
Ivory

Movement

2 specs
Caliber
9S85
L893.5
Power Reserve
55h
72h

Pricing

1 specs
MSRP
$7,800
$2,850

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What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Grand Seiko SBGH349

The Grand Seiko SBGH349 "Icefall" is widely praised for its stunning, deeply finished light blue dial, sharp case lines, and lightweight 40mm titanium construction. Owners and reviewers consistently highlight its understated, over-engineered finishing and practical yet obsessive build, making it suitable for daily wear and special occasions. The 13mm thickness is noted to work well with the 40mm case size, softened by the titanium material. The watch houses the automatic hi-beat 9S85 movement, offering a 55-hour power reserve and magnetic resistance of 4,800 A/m, with accuracy rated at +5 to -3 seconds per day. One reviewer notes that while the five-row bracelet is visually impressive, its clasp lacks micro-adjustability. The Grand Seiko SBGH349 is priced at $7,400 or €8,000. Overall, owners and reviewers rate the Grand Seiko SBGH349 highly for its exceptional finishing and comfortable, lightweight titanium build.

LONGINES MASTER COLLECTION

Owners widely praise the Longines Master Collection for its attractive designs, heritage feel, and value, with specific models highlighted for their legibility and manageable sizes. One owner finds the 40mm moonphase chronograph complete calendar mesmerizing and versatile at around $1700, while another appreciates the 38mm World Timer's looks and blue hands. A drawback noted across different models is limited water resistance, with one owner selling their watch due to this, and the World Timer disc requiring manual adjustment for daylight saving time in some areas. On balance, owners rate the Longines Master Collection highly for its aesthetic appeal and value proposition, despite some limitations in water resistance and functionality.

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