Side by side

Grand Seiko SBGR321vsLongines CONQUEST

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

SBGR321
Grand SeikoSBGR321
MSRP $5,200
CONQUEST
LonginesCONQUEST
MSRP $2,400

At a glance

17 of 29 specs differ
Diameter
SBGR32140mm
CONQUEST38mm
Power Reserve
SBGR32172h
CONQUEST72h
Water Resistance
SBGR321100m
CONQUEST100m
MSRP
SBGR321$5,200
CONQUEST$2,400

Full specifications

Case

7 specs
Category
Dress
Sport
Diameter
40mm
38mm
Thickness
13mm
10.9mm
Lug-to-Lug
46.6mm
46.8mm
Lug Width
20mm
19mm
Finish
Brushed and polished
Caseback
Solid

Crystal & Dial

4 specs
Crystal Shape
Flat
AR Coating
Yes
Dial Color
Black
Silver
Indices
Applied

Movement

5 specs
Caliber
9S65
L888.5
Beat Rate
28,800 vph
0 vph
Jewels
25
0
Hacking
Yes
No
Hand-winding
Yes
No

Pricing

1 specs
MSRP
$5,200
$2,400

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What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Grand Seiko SBGR321

Grand Seiko SBGR321 owners and reviewers widely praise its attractive design, compelling dimensions, and robust movement. The watch features sharp case lines with contrasting brushing and polishing, a 40mm steel case that provides presence without bulk, and 100m water resistance. Its sunburst blue dial, inspired by the dawn sky over Mount Iwate, showcases Grand Seiko's signature finishing on applied markers and hands, with a red-tipped seconds hand. The 9S65 automatic movement is noted for its precision, running within specifications, with one source reporting a +5 to -3 seconds a day rate and a 3-day power reserve. A blue rotor with a crimson rim, also inspired by Mount Iwate, is visible through the display caseback. On balance, owners and reviewers rate the Grand Seiko SBGR321 highly for its exceptional finishing and compelling blue dial design at its price point.

Longines CONQUEST

Owners widely praise the Longines Conquest for its excellent finishing, versatile design, and strong value, with many finding it a comfortable and high-quality everyday watch. Reviewers and owners consistently flag the lack of micro-adjustment on the bracelet as a significant drawback impacting fit, and some note the lume could be stronger. One owner found the Longines Conquest underwhelming in person, while others compare its quality favorably to more expensive brands. On balance, owners and reviewers rate the Longines Conquest highly for its impressive finishing and overall value proposition, despite the bracelet fit issues.

From video reviewers

The Longines Conquest 38mm case size is praised for its balanced, versatile fit. The rubber strap's rattle is noted as a drawback. Reviewers disagree on the watch's value proposition relative to its price point.

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