Finding alternatives to
Bell & Ross BR 123 GT
Ref. br-123-gt-bracelet
55 watches that match on case size, movement family, and price band. Sorted by how close the match is.
MSRP
$3,132
Microbrand picks· 12
Independent makers covering the same brief — usually with something the mainstream brands don't.
anOrdain
Model 1 Precious Metal
38mm · Manual$1,905
Visually near-identical · 39% less
Dan Henry
Black Chronograph
41mm · Automatic$370
Rectangular case · Visually similar
AVI-8
Valour Midnight
mm · Automatic$350
Visually near-identical · 89% less
Farer
36MM THREE HAND
36mm · $925
Visually near-identical · 70% less
Fears
Sherbert Yellow
39.5mm · Automatic$2,833
Visually near-identical · 10% less
Maen
M6.1.1
38mm · Automatic$1,679
Visually near-identical · 46% less
Praesidus
White Canvas - Bonklip
38mm · Automatic$299
Visually near-identical · 90% less
Tornek-Rayville
CISO M38 Field
38mm · Automatic$695
Visually near-identical · 78% less
Trafford Watch Co
Crossroads
38mm · Automatic$649
Rectangular case · Visually similar
Vaer
40mm
36mm · Quartz$299
Visually near-identical · 90% less
Vaer
40mm
36mm · Quartz$299
Visually near-identical · 90% less
Vaer
Standard
40mm · Quartz$329
Visually near-identical · 89% less
Most similar· 12
The closest match overall — same case size, similar movement family, comparable price. Often the deciding click for a new buyer.
Longines
DOLCEVITA
32mm · Quartz$4,000
Rectangular case · Visually similar
Hamilton
Ventura Elvis80 Auto
42mm · Automatic$1,725
Rectangular case · Visually similar
Hamilton
Ventura Elvis80 Skeleton Auto
42mm · Automatic$2,275
Rectangular case · Visually similar
Hamilton
Ventura XXL Auto
46mm · Automatic$1,845
Rectangular case · Visually similar
Longines
CONQUEST HERITAGE CENTRAL POWER RESERVE
38mm · Automatic$4,300
Visually near-identical
Longines
MASTER COLLECTION
34mm · Automatic$2,450
Visually near-identical
NOMOS Glashütte
Orion
35mm · Manual$2,800
Rectangular case · Visually similar
NOMOS Glashütte
Orion 1989
32.8mm · Manual$2,680
Rectangular case · Visually similar
NOMOS Glashütte
Orion 38 gray
38mm · Manual$3,040
Rectangular case · Visually similar
Bremont
Silver 39mm
39mm · Automatic$4,250
Visually near-identical
Bremont
RNLI 34mm
34mm · Mechanical$3,795
Visually near-identical
Grand Seiko
SBGV239
40mm · Quartz$3,100
Visually near-identical
Cheaper alternatives· 12
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Hamilton
Ventura S Quartz
24mm · Quartz$1,075
Rectangular case · Visually near-identical
Hamilton
American Classic Ardmore Quartz
19mm · Quartz$625
Rectangular case · Visually similar
Hamilton
American Classic Ardmore Small
19mm · Quartz$625
Rectangular case · Visually similar
Seiko
Essentials Tank (Ladies)
26mm · Quartz$365
Rectangular case · Visually similar
Seiko
Essentials Tank Dress (Ladies)
22.2mm · Quartz$315
Rectangular case · Visually similar
Tissot
SRV
21.8mm · Quartz$450
Rectangular case · Visually similar
Marathon
Black on Ballistic Nylon
41mm · Automatic$1,300
Visually near-identical · 58% less
Marathon
Black on Ballistic Nylon
41mm · Automatic$1,400
Visually near-identical · 55% less
Smith & Bradley
Draper Auto
42mm · Automatic$989
Visually near-identical · 68% less
Tissot
Classic Dream Swissmatic
42mm · Automatic$550
Visually near-identical · 82% less
Nivada Grenchen
F77 MK2 41mm Automatic
41mm · Automatic$1,460
Visually near-identical · 53% less
Orient
Bambino Version 1
40mm · Automatic$255
Visually near-identical · 92% less
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.
Bell & Ross
BR 126 SPORT HERITAGE & FLYBACK
mm · $6,372
Visually near-identical · 103% more
Hamilton
Ventura Quartz Gold | LIMITED EDITION
33mm · Quartz$11,995
Rectangular case · Visually similar
NOMOS Glashütte
Lux Hermelin
34mm · Manual$26,100
Rectangular case · Visually similar
NOMOS Glashütte
Lux white gold
36mm · Manual$27,500
Rectangular case · Visually similar
NOMOS Glashütte
Tetra gold 27
27.5mm · Manual$12,700
Rectangular case · Visually similar
Bell & Ross
BR-05 Chrono Grey Steel & Gold
42mm · Automatic$15,336
Visually near-identical · 390% more
Bell & Ross
BR-05 Diamond
40mm · Automatic$24,829
Visually near-identical · 693% more
Longines
LONGINES SPIRIT FLYBACK PROTOTYPE
42mm · Automatic$7,400
Visually similar · 136% more
Bremont
GMT Silver 42mm
42mm · Automatic$6,300
Visually similar · 101% more
Bremont
Blue
42mm · Automatic$38,450
Visually similar · 1128% more
Bremont
Regular 40mm
40mm · Automatic$7,250
Visually similar · 131% more
Garrick
S2 Deadbeat Seconds
42mm · Manual$29,210
Visually similar · 833% more
Looks like this· 7
Watches that wear the same design language — close enough that a stranger might confuse them across the room.
Smith & Bradley
Discovery
40mm · Quartz$99
Visually similar · 97% less
Pagani Design
PD-1638
43mm · Automatic$111
Visually similar · 96% less
Pagani Design
PD-1644
40mm · Quartz$111
Visually similar · 96% less
Pagani Design
PD-1644 Full Black
40mm · Quartz$115
Visually similar · 96% less
Sugess
S451 Jumping Hour
40mm · Automatic Jumping Hour One Pointer$449
Visually similar · 86% less
Smith & Bradley
Draper Quartz
42mm · Quartz$149
Visually similar · 95% less
Sugess
Seestern S434 Pro Diver
40mm · Automatic$249
Visually near-identical · 92% less