
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Bulova Brown Dial Stainless Steel Bracelet CURV 96K117 is the Bulova CURV Men's Chronograph/Classic Watch ($1,050) — shared caliber (NR20) and Same family (Curv). If price is the constraint, the Timex Marlin Chronograph Tachymeter 40mm Stainless Steel Bracelet Watch at $249 (vs $1,450 for the Brown Dial Stainless Steel Bracelet CURV 96K117) covers most of the same brief. From the independents, the Dan Henry 1945 is the standout microbrand take — common cross-shop and Racing chrono. Stepping up, the Fears Garrick (White) ($22,225) is where the same idea goes with a bigger budget.
Independent makers covering the same brief, usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price: same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint: luxury upgrades and step-ups.