
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Bulova White Dial Stainless Steel Bracelet Rubaiyat 97L181 is the Bulova Salmon Dial Stainless Steel Bracelet Rubaiyat 96L331 ($725) — shared caliber (GL24) and Same family (Rubaiyat). If price is the constraint, the Timex Easy Reader 30mm Expansion Band Watch - TW2P78700 at $91 (vs $625 for the White Dial Stainless Steel Bracelet Rubaiyat 97L181) covers most of the same brief. From the independents, the Lilienthal Berlin Rosalux Black Gold Mesh Black Brushed Ndash Lilienthal Berlin North America is the standout microbrand take — looks nearly identical and Quartz. Stepping up, the Omega De Ville Prestige Quartz 30mm ($7,100) is where the same idea goes with a bigger budget.
Independent makers covering the same brief — usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.