
43 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Bulova Black Dial Stainless Steel Bracelet Marine Star 97P171 is the Hamilton Jazzmaster Open Heart Auto ($2,695) — common cross-shop and Visually similar. If price is the constraint, the Orient FNR1Q004W0 at $190 (vs $895 for the Black Dial Stainless Steel Bracelet Marine Star 97P171) covers most of the same brief. From the independents, the Baume & Mercier Riviera Automatic is the standout microbrand take — looks nearly identical and Automatic. Stepping up, the Breitling Galactic 36 Automatic ($10,900) is where the same idea goes with a bigger budget.
Independent makers covering the same brief — usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.