
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Bulova Dial Leather Strap Rubaiyat Summer 97R104 is the Bulova White Dial Stainless Steel Bracelet Rubaiyat 97L181 ($625) — shared caliber (GL24) and Same family (Rubaiyat). If price is the constraint, the Bulova White Dial Stainless Steel Bracelet Phantom 96L291 at $450 (vs $1,095 for the Dial Leather Strap Rubaiyat Summer 97R104) covers most of the same brief. From the independents, the Lilienthal Berlin Rosalux – Black Mermaid Blue is the standout microbrand take — visually similar and Quartz. Stepping up, the Omega De Ville Prestige Quartz 30mm ($7,100) is where the same idea goes with a bigger budget.
Independent makers covering the same brief — usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.