
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Bulova Black Dial Leather Strap My Way 98A261 is the Bulova Salmon Dial Stainless Steel Bracelet Rubaiyat 96L331 ($725) — looks nearly identical and Quartz. If price is the constraint, the Yema Radiance at $279 (vs $595 for the Black Dial Leather Strap My Way 98A261) covers most of the same brief. From the independents, the Bertucci M-2RA Women's Field Watch is the standout microbrand take — common cross-shop and Visually similar. Stepping up, the Movado Faceto ($2,795) is where the same idea goes with a bigger budget.
Independent makers covering the same brief — usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.