lug2lug
BrowseCompareNewsCommunityMy Watches
BrowseCompareNewsCommunityMy Watches
Theme
Popular microbrands:Christopher Ward·Baltic·anOrdain·Atelier Wen·Boldr·Bremont·Dan Henry·DOXABrowse all →
Best, by the specs:Best dress watches·Diver under $2,000·Chronograph under $5,000·Sport under $5,000·GMT under $5,000·Field under $500·Pilot under $2,000·Casual under $1,000All rankings →
Glossary:Lug-to-Lug·Water Resistance·Chronograph·GMT·Automatic·LumeBrowse all →
Tools:Collection tracker·Wrist-fit calculator·What should I buy?·Value retention rankings·iPhone app
Lug2Letter
Watches worth knowing about, weekly.
Curated discoveries, founder spotlights, and the occasional deep-dive.
Get the app
Download on theApp StoreGET IT ONGoogle Play
TermsPrivacyCopyrightDisclosuresContactContribute

Independent reference site · not affiliated with any brand · contains affiliate links

© 2026 Lug2Lug LLC · Prices are estimates and not offers

Browse/Alternatives/Bulova Black Dial Leather Strap Apollo Automatic 98A327
Bulova Black Dial Leather Strap Apollo Automatic 98A327
Finding alternatives to

Alternatives to the Bulova Black Dial Leather Strap Apollo Automatic 98A327

48 watches that match on case size, movement family, and price band. Sorted by how close the match is.

Case
40mm
Movement
Automatic
MSRP
$750
The short answer

The closest alternative to the Bulova Black Dial Leather Strap Apollo Automatic 98A327 is the Timex Harry Potter x Timex Waterbury Skeleton Automatic 39mm Leather Strap Watch ($549) — common cross-shop and Looks nearly identical. If price is the constraint, the Timex Peanuts x Timex Marlin Automatic Soccer 40mm Leather Strap Watch - TW2Y53800 at $359 (vs $750 for the Black Dial Leather Strap Apollo Automatic 98A327) covers most of the same brief. From the independents, the Laco Edition 100 is the standout microbrand take — looks nearly identical and Automatic. Stepping up, the Seiko Presage Classic Series “Craftsmanship” Urushi Lacquer Dial ($1,650) is where the same idea goes with a bigger budget.

48 matches

Microbrand picks· 12

Independent makers covering the same brief — usually with something the mainstream brands don't.

Laco Edition 100
Lacomicro

Edition 100

 
38mm·Automatic
$1,760MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
47ZERO Odd-Hours, Double-Dome, 38mm, Black & Gold, Vintage-Vibe
47ZEROmicro

Odd-Hours, Double-Dome, 38mm, Black & Gold, Vintage-Vibe

 
38mm·Automatic·100m WR
$1,450MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Louis Erard Fil d’Or Louis Erard x Wire Art
Louis Erardmicro

Fil d’Or Louis Erard x Wire Art

 
39mm·Automatic
$5,598MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
BA111OD Chapter 8 Baillod Family Legacy Special Edition
BA111ODmicro

Chapter 8 Baillod Family Legacy Special Edition

 
41mm·Automatic
$1,620MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
GUSTAVE & CIE PAUL 24H - OR ROSE ET
GUSTAVE & CIEmicro

PAUL 24H - OR ROSE ET

3 variants
39mm·Automatic
$825MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Héron Watches Mirabel GMT
Héron Watchesmicro

Mirabel GMT

4 variants
37.5mm·Automatic
$690MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Charlie Paris Watches INITIAL - Squelette Steel (40mm automatic)
Charlie Paris Watchesmicro

INITIAL - Squelette Steel (40mm automatic)

6 variants
40mm·Automatic·100m WR
$695MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
BA111OD Chapter 4 Onyx Flying Tourbillon
BA111ODmicro

Chapter 4 Onyx Flying Tourbillon

 
41mm·Manual
$14,300MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Loresum LS04
Loresummicro

LS04

5 variants
39.5mm·Automatic
$1,493MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Venezianico Redentore Bronzo
Venezianicomicro

Redentore Bronzo

 
40mm·Automatic
$895MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
anOrdain Model 3 Method
anOrdainmicro

Model 3 Method

2 variants
39mm·Automatic
$4,693MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
ANGLES Watches Three Kings
ANGLES Watchesmicro

Three Kings

2 variants
41mm·Automatic
$1,260MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327

Mainstream picks· 12

Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.

Timex Harry Potter x Timex Waterbury Skeleton Automatic 39mm Leather Strap Watch
Timex

Harry Potter x Timex Waterbury Skeleton Automatic 39mm Leather Strap Watch

 
39mm·Automatic
$549MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Tissot Heritage 1938
Tissot

Heritage 1938

2 variants
39mm·Automatic
$925MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko Presage Cocktail Time STAR BAR Limited Edition
Seiko

Presage Cocktail Time STAR BAR Limited Edition

Ref. SSA455J1
40.5mm·Automatic
$709MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Bulova Black Dial Leather Strap Kalil House Automatic 98A330
Bulova
Automatic

Black Dial Leather Strap Kalil House Automatic 98A330

 
39mm·Automatic
$650MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Tissot Chemin des Tourelles Skeleton
Tissot

Chemin des Tourelles Skeleton

3 variants
39mm·Automatic
$1,100MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Hamilton Khaki Aviation Pilot Pioneer
Hamilton

Khaki Aviation Pilot Pioneer

2 variants
38mm·Automatic·100m WR
$1,095MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Citizen Automatic Open Heart
Citizen

Automatic Open Heart

Ref. NH9131
40mm·Automatic
—MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko Presage Style60's
Seiko

Presage Style60's

 
39.5mm·Automatic
$715MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Bulova Black Dial Leather Strap Longhorn 96A334
Bulova
Longhorn

Black Dial Leather Strap Longhorn 96A334

 
39mm·Automatic
$750MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Orient Classic Semi Skeleton
Orient

Classic Semi Skeleton

2 variants
40mm·Automatic
$670MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Hamilton American Classic Pan Europ Resident Evil Requiem Limited Edition
Hamilton

American Classic Pan Europ Resident Evil Requiem Limited Edition

 
42mm·Automatic
$1,475MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Bulova Black Dial Leather Strap Rat Pack 96B406
Bulova
Frank Sinatra

Black Dial Leather Strap Rat Pack 96B406

 
40mm·Automatic
$825MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327

Cheaper alternatives· 12

If the price is the only thing keeping you off this watch, these get you most of the way there for less.

Timex Peanuts x Timex Marlin Automatic Soccer 40mm Leather Strap Watch - TW2Y53800
Timex

Peanuts x Timex Marlin Automatic Soccer 40mm Leather Strap Watch - TW2Y53800

 
40mm·Automatic
$359MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Timex Marlin Jet Automatic 38mm Fabric Strap Watch
Timex

Marlin Jet Automatic 38mm Fabric Strap Watch

4 variants
38mm·Automatic
$329MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Orient Bambino Version 2
Orient

Bambino Version 2

5 variants · Bambino
40.5mm·Automatic
$270MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Orient Golden Eye II
Orient

Golden Eye II

2 variants
38.5mm·Automatic
$315MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Timex Pan Am x Timex Waterbury Automatic Ace 41mm
Timex

Pan Am x Timex Waterbury Automatic Ace 41mm

Ref. TW2Y38800
41mm·Automatic·100m WR
$359MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Orient Bambino No Date
Orient

Bambino No Date

4 variants
38.4mm·Automatic
$295MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Swatch Szs27
Swatch

Szs27

Ref. SZS27
40mm·Quartz
$205MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Swatch Body Soul Leather
Swatch

Body Soul Leather

Ref. YAS100D
37.4mm·Automatic
$200MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko 5 Sports Field series
Seiko

5 Sports Field series

18 variants
36.4/39.4/41mm·Automatic·100m WR
$315MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Citizen Tsuyosa Automatic
Citizen

Tsuyosa Automatic

5 variants · Tsuyosa
40mm·Automatic
$356MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko Seiko Selection SARV001
Seiko

Seiko Selection SARV001

2 variants · Seiko Selection
42mm·Automatic·100m WR
$181MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko DressKX
Seiko
5 Sports SKX series

DressKX

4 variants · 5 Sports SKX series
40mm·Automatic·100m WR
$315MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327

Pricier alternatives· 12

Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.

Seiko Presage Classic Series “Craftsmanship” Urushi Lacquer Dial
Seiko

Presage Classic Series “Craftsmanship” Urushi Lacquer Dial

 
40.2mm·Automatic·100m WR
$1,650MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko Presage Classic Series “Craftsmanship” Unglazed Arita Porcelain Dial Limited Edition
Seiko

Presage Classic Series “Craftsmanship” Unglazed Arita Porcelain Dial Limited Edition

 
40.6mm·Automatic·100m WR
$1,850MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Glycine Men's Bienne 1914 39mm Automatic Watch GL0336
Glycine

Men's Bienne 1914 39mm Automatic Watch GL0336

2 variants
39mm·Automatic·100m WR
$1,550MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Glycine Men's Combat Classic Open Heart 40mm Automatic Watch GL0121
Glycine

Men's Combat Classic Open Heart 40mm Automatic Watch GL0121

 
40mm·Automatic
$1,850MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Junghans Meister Worldtimer
Junghans

Meister Worldtimer

4 variants
40.4mm·Automatic
$2,450MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Hamilton Jazzmaster Auto Chrono
Hamilton

Jazzmaster Auto Chrono

5 variants
42mm·Automatic·100m WR
$2,095MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Movado BOLD Fusion Automatic
Movadomicro

BOLD Fusion Automatic

3 variants · Ref. 3601247
43.5mm·Automatic
$1,595MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Trilobe Les Matinaux L'Heure Exquise, Bleue
Trilobe

Les Matinaux L'Heure Exquise, Bleue

2 variants
38.5mm·Automatic
$15,360MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
RGM Watches 151-COE
RGM Watches

151-COE

2 variants
38.5mm·Automatic
$7,950MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Citizen Series 8 880
Citizen

Series 8 880

Ref. NB6035
41mm·Automatic·100m WR
$1,695MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Hamilton Ventura Elvis80 Skeleton Auto
Hamilton

Ventura Elvis80 Skeleton Auto

 
42mm·Automatic
$2,275MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko Presage Classic Series “Craftsmanship” Urushi Lacquer Dial
Seiko

Presage Classic Series “Craftsmanship” Urushi Lacquer Dial

 
40.2mm·Automatic·100m WR
$1,750MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
← Back to the Bulova Black Dial Leather Strap Apollo Automatic 98A327Open the alternatives engine