lug2lug
BrowseCompareNewsCommunityMy Watches
BrowseCompareNewsCommunityMy Watches
Theme
Popular microbrands:Christopher Ward·Baltic·anOrdain·Atelier Wen·Boldr·Bremont·Dan Henry·DOXABrowse all →
Best, by the specs:Best dress watches·Diver under $2,000·Chronograph under $5,000·Sport under $5,000·GMT under $5,000·Field under $500·Pilot under $2,000·Casual under $1,000All rankings →
Glossary:Lug-to-Lug·Water Resistance·Chronograph·GMT·Automatic·LumeBrowse all →
Tools:Collection tracker·Wrist-fit calculator·What should I buy?·Value retention rankings·iPhone app
Lug2Letter
Watches worth knowing about, weekly.
Curated discoveries, founder spotlights, and the occasional deep-dive.
Get the app
Download on theApp StoreGET IT ONGoogle Play
TermsPrivacyCopyrightDisclosuresContactContribute

Independent reference site · not affiliated with any brand · contains affiliate links

© 2026 Lug2Lug LLC · Prices are estimates and not offers

Browse/Alternatives/Bulova Black Dial Leather Strap Apollo Automatic 98A327
Bulova Black Dial Leather Strap Apollo Automatic 98A327
Finding alternatives to

Alternatives to the Bulova Black Dial Leather Strap Apollo Automatic 98A327

48 watches that match on case size, movement family, and price band. Sorted by how close the match is.

Case
40mm
Movement
Automatic
MSRP
$750
The short answer

The closest alternative to the Bulova Black Dial Leather Strap Apollo Automatic 98A327 is the Tissot Chemin des Tourelles Skeleton ($1,100) — common cross-shop and Looks nearly identical. If price is the constraint, the Orient Bambino Version 2 at $270 (vs $750 for the Black Dial Leather Strap Apollo Automatic 98A327) covers most of the same brief. From the independents, the Certina DS-1 Skeleton is the standout microbrand take — looks nearly identical and Automatic. Stepping up, the Seiko Presage Classic Series “Craftsmanship” Urushi Lacquer Dial ($1,650) is where the same idea goes with a bigger budget.

48 matches

Microbrand picks· 12

Independent makers covering the same brief — usually with something the mainstream brands don't.

Certina DS-1 Skeleton
Certinamicro

DS-1 Skeleton

2 variants
40mm·Automatic·100m WR
$1,205MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Laco Edition 100
Lacomicro

Edition 100

 
38mm·Automatic
$1,760MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Chronotechna NanoBlack
Chronotechnamicro

NanoBlack

6 variants
42mm·Automatic·100m WR
$1,070MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
47ZERO Odd-Hours, Double-Dome, 38mm, Black & Gold, Vintage-Vibe
47ZEROmicro

Odd-Hours, Double-Dome, 38mm, Black & Gold, Vintage-Vibe

 
38mm·Automatic·100m WR
$1,450MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Loresum Founder Edition
Loresummicro

Founder Edition

2 variants
39.5mm·Automatic
$1,320MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Charlie Paris Watches INITIAL - Squelette Steel (40mm automatic)
Charlie Paris Watchesmicro

INITIAL - Squelette Steel (40mm automatic)

6 variants
40mm·Automatic·100m WR
$695MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Louis Erard Fil d’Or Louis Erard x Wire Art
Louis Erardmicro

Fil d’Or Louis Erard x Wire Art

 
39mm·Automatic
$5,598MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
BA111OD Chapter 8 Baillod Family Legacy Special Edition
BA111ODmicro

Chapter 8 Baillod Family Legacy Special Edition

 
41mm·Automatic
$1,620MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
GUSTAVE & CIE PAUL 24H - OR ROSE ET
GUSTAVE & CIEmicro

PAUL 24H - OR ROSE ET

3 variants
39mm·Automatic
$825MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Héron Watches Mirabel GMT
Héron Watchesmicro

Mirabel GMT

4 variants
37.5mm·Automatic
$690MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
anOrdain Model 1
anOrdainmicro

Model 1

8 variants
38mm·Manual
$3,804MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Impossible Watch Company IMP Time-Only
Impossible Watch Companymicro

IMP Time-Only

16 variants
38.5mm·Automatic
$495MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327

Mainstream picks· 12

Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.

Tissot Chemin des Tourelles Skeleton
Tissot

Chemin des Tourelles Skeleton

3 variants
39mm·Automatic
$1,100MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Timex Harry Potter x Timex Waterbury Skeleton Automatic 39mm Leather Strap Watch
Timex

Harry Potter x Timex Waterbury Skeleton Automatic 39mm Leather Strap Watch

 
39mm·Automatic
$549MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Glycine Men's Bienne 1914 39mm Automatic Watch GL0336
Glycine

Men's Bienne 1914 39mm Automatic Watch GL0336

2 variants
39mm·Automatic·100m WR
$1,550MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Tissot Heritage 1938
Tissot

Heritage 1938

2 variants
39mm·Automatic
$925MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko Presage Cocktail Time STAR BAR Limited Edition
Seiko

Presage Cocktail Time STAR BAR Limited Edition

Ref. SSA455J1
40.5mm·Automatic
$709MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Hamilton Jazzmaster Skeleton Auto
Hamilton

Jazzmaster Skeleton Auto

6 variants
36/40mm·Automatic
$1,475MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Bulova Black Dial Leather Strap Kalil House Automatic 98A330
Bulova
Automatic

Black Dial Leather Strap Kalil House Automatic 98A330

 
39mm·Automatic
$650MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Hamilton Khaki Aviation Pilot Pioneer
Hamilton

Khaki Aviation Pilot Pioneer

2 variants
38mm·Automatic·100m WR
$1,095MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Citizen Automatic Open Heart
Citizen

Automatic Open Heart

Ref. NH9131
40mm·Automatic
—MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Hamilton Khaki Field Murph
Hamilton

Khaki Field Murph

2 variants
38mm·Automatic·100m WR
$1,045MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko Presage Style60's
Seiko

Presage Style60's

 
39.5mm·Automatic
$715MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko Presage Inspired by Japanese Gardens
Seiko

Presage Inspired by Japanese Gardens

2 variants
41.8mm·Automatic
$595MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327

Cheaper alternatives· 12

If the price is the only thing keeping you off this watch, these get you most of the way there for less.

Orient Bambino Version 2
Orient

Bambino Version 2

5 variants · Bambino
40.5mm·Automatic
$270MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Orient Golden Eye II
Orient

Golden Eye II

2 variants
38.5mm·Automatic
$315MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Timex Pan Am x Timex Waterbury Automatic Ace 41mm
Timex

Pan Am x Timex Waterbury Automatic Ace 41mm

Ref. TW2Y38800
41mm·Automatic·100m WR
$359MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Orient Bambino No Date
Orient

Bambino No Date

4 variants
38.4mm·Automatic
$295MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko 5 Sports Field series
Seiko

5 Sports Field series

18 variants
36.4/39.4/41mm·Automatic·100m WR
$315MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko DressKX
Seiko
5 Sports SKX series

DressKX

4 variants · 5 Sports SKX series
40mm·Automatic·100m WR
$315MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Swatch Szs27
Swatch

Szs27

Ref. SZS27
40mm·Quartz
$205MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Timex Peanuts x Timex Marlin Automatic 75th Anniversary 40mm Stainless Steel
Timex

Peanuts x Timex Marlin Automatic 75th Anniversary 40mm Stainless Steel

 
40mm·Automatic·200m WR
$359MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Timex Expedition Capstone Automatic 39mm Eco-Conscious Fabric Strap Watch
Timex

Expedition Capstone Automatic 39mm Eco-Conscious Fabric Strap Watch

 
39mm·Automatic
$309MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Swatch Body Soul Leather
Swatch

Body Soul Leather

Ref. YAS100D
37.4mm·Automatic
$200MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko 5 Sports SKX series
Seiko

5 Sports SKX series

5 variants
38mm·Automatic·100m WR
$350MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Citizen Tsuyosa Automatic
Citizen

Tsuyosa Automatic

5 variants · Tsuyosa
40mm·Automatic
$356MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327

Pricier alternatives· 12

Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.

Seiko Presage Classic Series “Craftsmanship” Urushi Lacquer Dial
Seiko

Presage Classic Series “Craftsmanship” Urushi Lacquer Dial

 
40.2mm·Automatic·100m WR
$1,650MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Seiko Presage Classic Series “Craftsmanship” Unglazed Arita Porcelain Dial Limited Edition
Seiko

Presage Classic Series “Craftsmanship” Unglazed Arita Porcelain Dial Limited Edition

 
40.6mm·Automatic·100m WR
$1,850MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Tissot Telemeter 1938
Tissot
Heritage

Telemeter 1938

2 variants
42mm·Automatic
$2,400MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Hamilton Khaki Aviation Pilot Pioneer Mechanical Chrono
Hamilton

Khaki Aviation Pilot Pioneer Mechanical Chrono

2 variants
40mm·Manual·100m WR
$2,445MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Hamilton Khaki Aviation Pilot Pioneer Mechanical Bronze
Hamilton

Khaki Aviation Pilot Pioneer Mechanical Bronze

2 variants
43mm·Manual·100m WR
$1,795MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Glycine Men's Combat Classic Open Heart 40mm Automatic Watch GL0121
Glycine

Men's Combat Classic Open Heart 40mm Automatic Watch GL0121

 
40mm·Automatic
$1,850MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Omega Constellation Co Axial Master Chronometer
Omega

Constellation Co Axial Master Chronometer

29 variants · Constellation
29/39/41mm·Automatic
$11,200MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Junghans Meister Worldtimer
Junghans

Meister Worldtimer

4 variants
40.4mm·Automatic
$2,450MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Movado Alta Centurion Chronograph
Movadomicro

Alta Centurion Chronograph

3 variants · Ref. 0607856
41mm·Automatic
$4,900MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
IWC Schaffhausen Iw3583xx Portugieser Automatic
IWC Schaffhausen
Portugieser

Iw3583xx Portugieser Automatic

5 variants · Portugieser
40.4mm·Automatic
$7,700MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Hamilton Jazzmaster Auto Chrono
Hamilton

Jazzmaster Auto Chrono

5 variants
42mm·Automatic·100m WR
$2,095MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
Omega De Ville Prestige Co Axial Master Chronometer
Omega

De Ville Prestige Co Axial Master Chronometer

15 variants · De Ville Prestige
34/40mm·Automatic
$8,300MSRP
vsCompare with the Bulova Black Dial Leather Strap Apollo Automatic 98A327
← Back to the Bulova Black Dial Leather Strap Apollo Automatic 98A327Open the alternatives engine