Finding alternatives to
Alternatives to the Bulova Bulova Series X 98A342/98A343
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
41mm
Movement
Automatic
MSRP
$1,025
The short answer
The closest alternative to the Bulova Series X 98A342/98A343 is the Movado Heritage 1917 Automatic ($1,595) — square case and Visually similar. If price is the constraint, the Invicta S1 Rally 49029 covers most of the same brief. From the independents, the Oblvlo NM Automatic is the standout microbrand take — square case and Visually similar. Stepping up, the Bulova Gold-Tone Dial HNBR Rubber Series X² 97A195 ($2,995) is where the same idea goes with a bigger budget.
ColourwayPick a colourway to match a specific dial
48 matches
Microbrand picks· 12
Independent makers covering the same brief — usually with something the mainstream brands don't.
Mainstream picks· 12
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
Cheaper alternatives· 12
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.
