
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Bulova Black Dial Stainless Steel Bracelet Marine Star 98D176 is the Bulova Marine Star Men's Black IP Chronograph Watch ($625) — same family (Marine Star) and Looks nearly identical. If price is the constraint, the Casio GM-2100 at $220 (vs $695 for the Black Dial Stainless Steel Bracelet Marine Star 98D176) covers most of the same brief. From the independents, the Revelot R8 Racer Black/Brass/Brass is the standout microbrand take — looks nearly identical and Quartz. Stepping up, the Seiko Astron ($2,700) is where the same idea goes with a bigger budget.
Independent makers covering the same brief — usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.