
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Bulova White Dial Stainless Steel Bracelet Sutton 98L328 is the Bulova White Dial Stainless Steel Bracelet Sutton 97L177 ($475) — shared caliber (Miyota GL22) and Same family (Sutton). If price is the constraint, the Timex Easy Reader 25mm Leather Strap Watch at $73 (vs $425 for the White Dial Stainless Steel Bracelet Sutton 98L328) covers most of the same brief. From the independents, the Charlie Paris Watches SULLY Mini - Doré rose (24mm quartz, rose gold) is the standout microbrand take — visually similar and Quartz. Stepping up, the Omega Constellation Quartz ($6,700) is where the same idea goes with a bigger budget.
Independent makers covering the same brief — usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.