lug2lug
BrowseCompareNewsCommunityMy Watches
BrowseCompareNewsCommunityMy Watches
Theme
Popular microbrands:Christopher Ward·Baltic·anOrdain·Atelier Wen·Boldr·Bremont·Dan Henry·DOXABrowse all →
Best, by the specs:Best dress watches·Diver under $2,000·Chronograph under $5,000·Sport under $5,000·GMT under $5,000·Field under $500·Pilot under $2,000·Casual under $1,000All rankings →
Glossary:Lug-to-Lug·Water Resistance·Chronograph·GMT·Automatic·LumeBrowse all →
Tools:Collection tracker·Wrist-fit calculator·What should I buy?·Value retention rankings·iPhone app
Lug2Letter
Watches worth knowing about, weekly.
Curated discoveries, founder spotlights, and the occasional deep-dive.
Get the app
Download on theApp StoreGET IT ONGoogle Play
TermsPrivacyCopyrightDisclosuresContactContribute

Independent reference site · not affiliated with any brand · contains affiliate links

© 2026 Lug2Lug LLC · Prices are estimates and not offers

Browse/Alternatives/Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Finding alternatives to

Alternatives to the Bulova White Dial Stainless Steel Bracelet Sutton 98L328

48 watches that match on case size, movement family, and price band. Sorted by how close the match is.

Case
25mm
Movement
Quartz
MSRP
$425
The short answer

The closest alternative to the Bulova White Dial Stainless Steel Bracelet Sutton 98L328 is the Bulova White Dial Stainless Steel Bracelet Sutton 97L177 ($475) — shared caliber (Miyota GL22) and Same family (Sutton). If price is the constraint, the Timex Easy Reader 25mm Expansion Band at $91 (vs $425 for the White Dial Stainless Steel Bracelet Sutton 98L328) covers most of the same brief. From the independents, the Charlie Paris Watches SULLY Mini - Doré rose (24mm quartz, rose gold) is the standout microbrand take — visually similar and Quartz. Stepping up, the Omega Constellation Quartz ($6,700) is where the same idea goes with a bigger budget.

48 matches

Microbrand picks· 12

Independent makers covering the same brief — usually with something the mainstream brands don't.

Charlie Paris Watches SULLY Mini - Doré rose (24mm quartz, rose gold)
Charlie Paris Watchesmicro

SULLY Mini - Doré rose (24mm quartz, rose gold)

 
24mm·Quartz
$295MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
KUOE HOLBORN 90-003
KUOEmicro

HOLBORN 90-003

5 variants · Holborn
26mm·Quartz
$405MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Makydo Noor
Makydomicro

Noor

4 variants
27mm·Quartz
$177MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Baume & Mercier Classima
Baume & Merciermicro

Classima

46 variants
27/31/36.5/39/40/42mm·Quartz
—MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Beijing Watches Ganoderma Lucidum Quartz Watch 26mm
Beijing Watchesmicro
Inspiration

Ganoderma Lucidum Quartz Watch 26mm

4 variants
26mm·Quartz
$499MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Charlie Paris Watches SULLY Mini - Acier (24mm quartz)
Charlie Paris Watchesmicro

SULLY Mini - Acier (24mm quartz)

 
24mm·Quartz
$245MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Baume & Mercier Joia De Baume Mercier
Baume & Merciermicro

Joia De Baume Mercier

4 variants
28mm·Quartz
—MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Alexander Dauvin Lumiere Ridge 28mm 28mm
Alexander Dauvinmicro
Lumiere Ridge Red Opal Watch 28mm

Lumiere Ridge 28mm 28mm

2 variants
28mm·Quartz
$270MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Alexander Dauvin Vouge Ridge 28mm 28mm
Alexander Dauvinmicro
Vouge Ridge Red Opal Watch 28mm

Vouge Ridge 28mm 28mm

2 variants
28mm·Quartz
$270MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Alexander Dauvin Le Petite Ridge 28mm 28mm
Alexander Dauvinmicro
Le Petite Ridge Red Opal Watch 28mm

Le Petite Ridge 28mm 28mm

2 variants
28mm·Quartz
$270MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
BERNY BERNY-Women Quartz Square Gold Watch-2166L
BERNYmicro

BERNY-Women Quartz Square Gold Watch-2166L

5 variants
25mm·Quartz
$70MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Certina DS-8 Lady 27mm
Certinamicro

DS-8 Lady 27mm

 
27.5/31mm·Quartz·100m WR
$544MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328

Mainstream picks· 12

Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.

Bulova White Dial Stainless Steel Bracelet Sutton 97L177
Bulova
Sutton

White Dial Stainless Steel Bracelet Sutton 97L177

2 variants
21mm·Quartz
$475MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Bulova Dial Leather Strap Sutton 97L203
Bulova
Sutton

Dial Leather Strap Sutton 97L203

2 variants
34.5mm·Quartz
$395MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Bulova White Dial Stainless Steel Bracelet Sutton 96L357
Bulova
Sutton

White Dial Stainless Steel Bracelet Sutton 96L357

3 variants
23mm·Quartz
$795MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Tissot Bellissima
Tissot

Bellissima

3 variants
26mm·Quartz
$515MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Seiko Essentials Roman Numeral (Ladies)
Seiko

Essentials Roman Numeral (Ladies)

5 variants · Essentials
26/28.7/29.6mm·Quartz
$350MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Timex Noah x Timex Moon Phase
Timex

Noah x Timex Moon Phase

Ref. A340FW25
25mm·Quartz
$228MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Tissot Classic Dream
Tissot

Classic Dream

4 variants
28/42mm·Quartz
$350MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Hamilton American Classic Boulton Quartz
Hamilton

American Classic Boulton Quartz

 
27mm·Quartz
$845MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Movado BOLD Evolution 2.0
Movadomicro

BOLD Evolution 2.0

37 variants · Ref. 3600957
28/34/40mm·Quartz
$550MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Movado BOLD Quest Mini
Movadomicro

BOLD Quest Mini

4 variants · Ref. 3601290
28mm·Quartz
$650MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Timex Cavatina Luxe 22mm Stainless Steel Watch
Timex

Cavatina Luxe 22mm Stainless Steel Watch

2 variants
22mm·Quartz
$269MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Timex Peanuts x Timex Legacy Mini Heart Hug 25mm Stainless Steel Bracelet Watch
Timex

Peanuts x Timex Legacy Mini Heart Hug 25mm Stainless Steel Bracelet Watch

 
25mm·Quartz
$229MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328

Cheaper alternatives· 12

If the price is the only thing keeping you off this watch, these get you most of the way there for less.

Timex Easy Reader 25mm Expansion Band
Timex

Easy Reader 25mm Expansion Band

 
25mm·Quartz
$91MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Timex Easy Reader 25mm Expansion Band Watch
Timex

Easy Reader 25mm Expansion Band Watch

5 variants
25mm·Quartz
$83MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Timex Easy Reader 25mm Leather Strap Watch
Timex

Easy Reader 25mm Leather Strap Watch

 
25mm·Quartz
$73MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Swatch Greenbelle
Swatch

Greenbelle

Ref. LG129
25mm·Quartz
$65MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Swatch Pinkbelle
Swatch

Pinkbelle

Ref. LP150
25mm·Quartz
$65MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Casio LA670
Casio

LA670

3 variants
24.6mm·Quartz
$40MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Swatch Silver Glistar Too
Swatch

Silver Glistar Too

Ref. LK343E
25mm·Quartz
$75MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Bulova Blue Dial Leather Strap Classic 43L229
Bulova
Classic

Blue Dial Leather Strap Classic 43L229

 
25mm·Quartz
$135MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Bulova Silver-Tone Dial Stainless Steel Expansion Vintage Dress 43L226
Bulova
Vintage Dress

Silver-Tone Dial Stainless Steel Expansion Vintage Dress 43L226

 
24mm·Quartz
$150MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Bulova Champagne Dial Stainless Steel Bracelet Classic 44M117
Bulova
Classic

Champagne Dial Stainless Steel Bracelet Classic 44M117

2 variants
28mm·Quartz
$195MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Casio MTP-M305L Moon Phase
Casio

MTP-M305L Moon Phase

 
34mm·Quartz
$130MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Casio MTP-B190D-7BV
Casio

MTP-B190D-7BV

2 variants
31.5mm·Quartz
$110MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328

Pricier alternatives· 12

Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.

Omega Constellation Quartz
Omega

Constellation Quartz

16 variants · Constellation
25/28/36mm·Quartz
$6,700MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Hamilton American Classic PSR 74
Hamilton

American Classic PSR 74

2 variants
26mm·Quartz·100m WR
$875MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Movado Faceto
Movadomicro

Faceto

6 variants · Ref. 0607644
28/39mm·Quartz
$2,795MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Omega Constellation Quartz
Omega

Constellation Quartz

16 variants · Constellation
25/28/36mm·Quartz
$3,300MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Omega De Ville Prestige Quartz 27 5mm
Omega

De Ville Prestige Quartz 27 5mm

5 variants · De Ville Prestige
27.5mm·Quartz
$3,300MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Hamilton Ventura Quartz
Hamilton

Ventura Quartz

2 variants
24/32mm·Quartz
$1,075MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Hamilton Ventura S Quartz
Hamilton

Ventura S Quartz

2 variants
24/34mm·Quartz
$1,075MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Frederique Constant Classics Art Deco Carree
Frederique Constant

Classics Art Deco Carree

 
28mm·Quartz
$1,250MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Frederique Constant Classics Art Deco Carree
Frederique Constant

Classics Art Deco Carree

 
28mm·Quartz
$1,250MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Longines LA GRANDE CLASSIQUE DE LONGINES
Longines

LA GRANDE CLASSIQUE DE LONGINES

6 variants · La Grande Classique
24mm·Quartz
$1,550MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Frederique Constant Classics Art Deco Round
Frederique Constant

Classics Art Deco Round

2 variants
30mm·Quartz
$1,150MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
Cartier Tank Louis Cartier Mini Model Yellow Gold
Cartier

Tank Louis Cartier Mini Model Yellow Gold

Ref. WGTA0352
24mm·Quartz
$9,300MSRP
vsCompare with the Bulova White Dial Stainless Steel Bracelet Sutton 98L328
← Back to the Bulova White Dial Stainless Steel Bracelet Sutton 98L328Open the alternatives engine