
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Bulova White Dial Stainless Steel Bracelet Crystal 98X138 is the Bulova White Dial Stainless Steel Bracelet Crystal 96L311 ($475) — same family (Crystal) and Looks nearly identical. If price is the constraint, the Orient Stretto Date Solar at $285 (vs $575 for the White Dial Stainless Steel Bracelet Crystal 98X138) covers most of the same brief. From the independents, the Charlie Paris Watches SULLY - Phase de Lune Doré (30mm quartz, gold) is the standout microbrand take — visually similar and Quartz. Stepping up, the Omega De Ville Prestige Quartz 30mm ($7,100) is where the same idea goes with a bigger budget.
Independent makers covering the same brief — usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.