
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Citizen TSUYOSA 60 37mm Silver-Tone Dial Stainless Steel Bracelet NK0032-56A is the Bulova Green Dial Leather Strap David and Gladys Wright House 96B486 ($625) — common cross-shop and Automatic. If price is the constraint, the Casio Edifice EFK-100D covers most of the same brief. From the independents, the anOrdain Fabrik GMT is the standout microbrand take — common cross-shop and Automatic. Stepping up, the Timex Giorgio Galli S2Ti Swiss Made Automatic 38mm ($1,950) is where the same idea goes with a bigger budget.
Independent makers covering the same brief, usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price: same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint: luxury upgrades and step-ups.