Finding alternatives to
Alternatives to the Laco Augsburg
40 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
39mm
Movement
Automatic
Category
Pilot
MSRP
$460
The short answer
The closest alternative to the Laco Augsburg is the Stowa Flieger Classic 40 Baumuster B — common cross-shop and Looks nearly identical. If price is the constraint, the Swatch Body Soul Leather at $200 (vs $460 for the Augsburg) covers most of the same brief. From the independents, the Laco Aachen is the standout microbrand take — shared caliber (Miyota 82S0) and Looks nearly identical. Stepping up, the Christopher Ward C65 Sandhurst Series 2 ($1,375) is where the same idea goes with a bigger budget.
ColourwayPick a colourway to match a specific dial
40 matches
Microbrand picks· 12
Independent makers covering the same brief — usually with something the mainstream brands don't.
Mainstream picks· 12
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
Cheaper alternatives· 4
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.
