
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Movado BOLD TR90 is the Movado BOLD ($595) — same family (BOLD) and Looks nearly identical. If price is the constraint, the Swatch Greetings From Las Vegas at $95 (vs $385 for the BOLD TR90) covers most of the same brief. From the independents, the Lilienthal Berlin Lilienthal 1 Original Leather Black Ndash Lilienthal Berlin North America is the standout microbrand take — looks nearly identical and Quartz. Stepping up, the Movado BOLD Fusion Chronograph ($950) is where the same idea goes with a bigger budget.
Independent makers covering the same brief — usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.