lug2lug
BrowseCompareNewsCommunityMy Watches
BrowseCompareNewsCommunityMy Watches
Theme
Popular microbrands:Christopher Ward·Baltic·anOrdain·Atelier Wen·Boldr·Bremont·Dan Henry·DOXABrowse all →
Best, by the specs:Diver under $2,000·Dress under $5,000·Chronograph under $5,000·Best sport watches·GMT under $5,000·Field under $500·Pilot under $2,000·Casual under $1,000All rankings →
Glossary:Lug-to-Lug·Water Resistance·Chronograph·GMT·Automatic·LumeBrowse all →
Tools:Collection tracker·Watch size chart·Wrist-fit calculator·Selling calculator·What should I buy?·Market index·iPhone app
Lug2Letter
Watches worth knowing about, weekly.
Curated discoveries, founder spotlights, and the occasional deep-dive.
Get the app
Download on theApp StoreGET IT ONGoogle Play
TermsPrivacyDelete accountCopyrightDisclosuresContactContribute

Independent reference site · not affiliated with any brand · contains affiliate links

© 2026 Lug2Lug LLC · Prices are estimates and not offers

Watches/Alternatives/Sero Watch Company Signature

Watch alternatives

Alternatives to the Sero Watch Company Signature

Keep what you like. Explore what could be different. Compare 48 catalog matches by dimensions, movement and price.

Explore the matches ↓View original watch ↗
Case diameter
37.5 mm
Lug-to-lug
Not recorded
Movement
Manual
Catalog MSRP
$1,393
Sero Watch Company SignatureThe starting point
Your next watch starts with a shortlist.

Save favorites here, compare the details, and keep your collection with you in the app.

Explore the app ↗My watches ↗

Starting points

Choose the differences that matter to you.

Closest catalog match5280 Watch Company Antero40 mm case, 2.5 mm widerSee the match ↓
Lower recorded MSRPWISE MAHANAKORN MH110$950 recorded MSRP, $443 lowerSee the match ↓

Calculated from catalog specifications and similarity signals. Prices are recorded MSRP in USD, not current retail offers. Missing measurements stay unknown.

Your priorities

Narrow these matches without leaving the page.

ColorwayPick a colorway to match a specific dial
48 matches

Microbrand picks· 12

Discover smaller makers with catalog similarities to this watch.

5280 Watch Company Antero
5280 Watch Company

Antero

  • 40 mm case, 2.5 mm wider
  • Same Sellita SW210-1 caliber
What changes

$5,995 recorded MSRP, $4,602 higher

View watch ↗
Compare models ↗
anOrdain Model 1
anOrdain

Model 1

  • 38 mm case, 0.5 mm wider
  • Same Sellita SW210-1 caliber
What changes

$2,471 recorded MSRP, $1,078 higher

View watch ↗
Compare models ↗
Cincinnati Watch Company Rust Red Enamel over Hammered Finish
Cincinnati Watch Company

Rust Red Enamel over Hammered Finish

  • 38 mm case, 0.5 mm wider
  • Same Sellita SW210-1 caliber
What changes

$1,800 recorded MSRP, $407 higher

View watch ↗
Compare models ↗
WISE MAHANAKORN MH110
WISE

MAHANAKORN MH110

  • $950 recorded MSRP, $443 lower
  • 38 mm case, 0.5 mm wider
What changes

Automatic movement instead of manual

View watch ↗
Compare models ↗
5280 Watch Company Blanca
5280 Watch Company

Blanca

  • 36 mm case, 1.5 mm narrower
  • Same Sellita SW210-1 caliber
What changes

$5,995 recorded MSRP, $4,602 higher

View watch ↗
Compare models ↗
Arsene Lippens Classico
Arsene Lippens

Classico

  • Same 37.5 mm case diameter
  • Same Sellita SW210-1 caliber
What changes

$1,490 recorded MSRP, $97 higher

View watch ↗
Compare models ↗
Cincinnati Watch Company Curling
Cincinnati Watch Company

Curling

  • 38 mm case, 0.5 mm wider
  • Same Sellita SW210-1 caliber
What changes

$2,395 recorded MSRP, $1,002 higher

View watch ↗
Compare models ↗
Dumoreau DM02
Dumoreau

DM02

  • $1,250 recorded MSRP, $143 lower
  • 39 mm case, 1.5 mm wider
  • Same Sellita SW210-1 caliber
What changes

Dimensions alone do not establish wrist fit.

View watch ↗
anOrdain Model 2 Fumé
anOrdain

Model 2 Fumé

  • 36 mm case, 1.5 mm narrower
  • Same Sellita SW210-1 caliber
What changes

$1,905 recorded MSRP, $512 higher

View watch ↗
Compare models ↗
Cincinnati Watch Company Total Eclipse
Cincinnati Watch Company

Total Eclipse

  • $675 recorded MSRP, $718 lower
  • 38 mm case, 0.5 mm wider
  • Same Sellita SW210-1 caliber
What changes

Dimensions alone do not establish wrist fit.

View watch ↗
Compare models ↗
anOrdain Model 2
anOrdain

Model 2

  • $1,207 recorded MSRP, $186 lower
  • 36 mm case, 1.5 mm narrower
  • Same Sellita SW210-1 caliber
What changes

Dimensions alone do not establish wrist fit.

View watch ↗
Compare models ↗
Timefactors NAVIGATOR PRS-48
Timefactors

NAVIGATOR PRS-48

  • $664 recorded MSRP, $729 lower
  • 36 mm case, 1.5 mm narrower
  • Same Sellita SW210-1 caliber
What changes

Dimensions alone do not establish wrist fit.

View watch ↗

Mainstream picks· 12

Established-brand matches. Compare the recorded dimensions, movement and price for each watch.

NOMOS Glashütte Club Campus deep pink
NOMOS Glashütte

Club Campus deep pink

  • 36 mm case, 1.5 mm narrower
  • Both use manual movements
What changes

$1,890 recorded MSRP, $497 higher

View watch ↗
Compare models ↗
Fears White Series 1 (2017)
Fears

White Series 1 (2017)

  • 38 mm case, 0.5 mm wider
  • Both use manual movements
What changes

$1,458 recorded MSRP, $65 higher

View watch ↗
Compare models ↗
Fears White Series 2 (2019)
Fears

White Series 2 (2019)

  • 38 mm case, 0.5 mm wider
  • Both use manual movements
What changes

$2,375 recorded MSRP, $982 higher

View watch ↗
Compare models ↗
NOMOS Glashütte Club Campus 38 all olive
NOMOS Glashütte

Club Campus 38 all olive

  • 38.5 mm case, 1 mm wider
  • Both use manual movements
What changes

$2,070 recorded MSRP, $677 higher

View watch ↗
Compare models ↗
Hamilton Jazzmaster Skeleton Auto
Hamilton

Jazzmaster Skeleton Auto

  • 36 mm case, 1.5 mm narrower
What changes

Automatic movement instead of manual. $1,395 recorded MSRP, $2 higher

View watch ↗
NOMOS Glashütte Ludwig 38 enamel white
NOMOS Glashütte

Ludwig 38 enamel white

  • Same 37.5 mm case diameter
  • Both use manual movements
What changes

$2,530 recorded MSRP, $1,137 higher

View watch ↗
Compare models ↗
Hamilton Jazzmaster Performer Automatic
Hamilton

Jazzmaster Performer Automatic

  • $1,245 recorded MSRP, $148 lower
  • 38 mm case, 0.5 mm wider
What changes

Automatic movement instead of manual

View watch ↗
Compare models ↗
Frederique Constant Classics Premiere
Frederique Constant

Classics Premiere

  • 38.5 mm case, 1 mm wider
What changes

Automatic movement instead of manual. $1,995 recorded MSRP, $602 higher

View watch ↗
Compare models ↗
Tissot Heritage 1938
Tissot

Heritage 1938

  • $925 recorded MSRP, $468 lower
  • 39 mm case, 1.5 mm wider
What changes

Automatic movement instead of manual

View watch ↗
Compare models ↗
Damasko DK26
Damasko

DK26

  • 39 mm case, 1.5 mm wider
What changes

Automatic movement instead of manual

View watch ↗
Compare models ↗
Marathon Jeep Willys SSGPM
Marathon

Jeep Willys SSGPM

  • $780 recorded MSRP, $613 lower
  • 41 mm case, 3.5 mm wider
  • Same Sellita SW210-1 caliber
What changes

Dimensions alone do not establish wrist fit.

View watch ↗
Seiko King Seiko KSK
Seiko

King Seiko KSK

  • 38.3 mm case, 0.8 mm wider
What changes

Automatic movement instead of manual. $2,000 recorded MSRP, $607 higher

View watch ↗
Compare models ↗

Cheaper alternatives· 12

Matches in a lower price band. A recorded MSRP difference is shown only when both prices are known.

Orient Bambino No Date
Orient

Bambino No Date

  • $295 recorded MSRP, $1,098 lower
  • 38.4 mm case, 0.9 mm wider
What changes

Automatic movement instead of manual

View watch ↗
Compare models ↗
Orient Bambino Version 8
Orient

Bambino Version 8

  • $295 recorded MSRP, $1,098 lower
  • 40.5 mm case, 3 mm wider
What changes

Automatic movement instead of manual

View watch ↗
Compare models ↗
Seiko Presage Cocktail Time
Seiko

Presage Cocktail Time

  • $450 recorded MSRP, $943 lower
  • 38.5 mm case, 1 mm wider
What changes

Automatic movement instead of manual

View watch ↗
Compare models ↗
Orient Bambino No Date
Orient

Bambino No Date

  • $295 recorded MSRP, $1,098 lower
  • 38.4 mm case, 0.9 mm wider
What changes

Automatic movement instead of manual

View watch ↗
Compare models ↗
Bulova Dial Leather Strap Hack Watch 96A246
Bulova

Dial Leather Strap Hack Watch 96A246

  • $475 recorded MSRP, $918 lower
  • 38 mm case, 0.5 mm wider
What changes

Automatic movement instead of manual

View watch ↗
Swatch Body Soul Leather
Swatch

Body Soul Leather

  • $200 recorded MSRP, $1,193 lower
  • 37.4 mm case, 0.1 mm narrower
What changes

Automatic movement instead of manual

View watch ↗
Timex Harry Potter x Timex Weekender
Timex

Harry Potter x Timex Weekender

  • $139 recorded MSRP, $1,254 lower
  • 38 mm case, 0.5 mm wider
What changes

Quartz movement instead of manual

View watch ↗
Timex Marlin Jet Automatic America 250 38mm Fabric Strap Watch
Timex

Marlin Jet Automatic America 250 38mm Fabric Strap Watch

  • $329 recorded MSRP, $1,064 lower
  • 38 mm case, 0.5 mm wider
What changes

Automatic movement instead of manual

View watch ↗
Bulova Black Dial Leather Strap Perforated Panels 97A192
Bulova

Black Dial Leather Strap Perforated Panels 97A192

  • $595 recorded MSRP, $798 lower
  • 40 mm case, 2.5 mm wider
What changes

Automatic movement instead of manual

View watch ↗
Citizen TSUYOSA 60 37mm Silver-Tone Dial Stainless Steel Bracelet NK0032-56A
Citizen

TSUYOSA 60 37mm Silver-Tone Dial Stainless Steel Bracelet NK0032-56A

  • $675 recorded MSRP, $718 lower
  • 37 mm case, 0.5 mm narrower
What changes

Automatic movement instead of manual

View watch ↗
Citizen Zenshin 60 Mechanical
Citizen

Zenshin 60 Mechanical

  • $581 recorded MSRP, $812 lower
  • 40.5 mm case, 3 mm wider
What changes

Automatic movement instead of manual

View watch ↗
Compare models ↗
Seiko SBSC009
Seiko

SBSC009

  • $421 recorded MSRP, $972 lower
  • 39.4 mm case, 1.9 mm wider
What changes

Automatic movement instead of manual

View watch ↗

Pricier alternatives· 12

Matches in a higher price band. Check the specifications to decide whether the differences matter to you.

Ming 17.01
Ming

17.01

  • 38 mm case, 0.5 mm wider
  • Same Sellita SW210-1 caliber
What changes

Lug-to-lug is not recorded for this match.

View watch ↗
Sartory Billard SB04-E
Sartory Billard

SB04-E

  • 39.5 mm case, 2 mm wider
What changes

Automatic movement instead of manual. $3,609 recorded MSRP, $2,216 higher

View watch ↗
Compare models ↗
Ming 37.07 Monolith
Ming

37.07 Monolith

  • 38 mm case, 0.5 mm wider
  • Same Sellita SW210-1 caliber
What changes

Lug-to-lug is not recorded for this match.

View watch ↗
Ming 37.08
Ming

37.08

  • 38 mm case, 0.5 mm wider
  • Same Sellita SW210-1 caliber
What changes

$4,875 recorded MSRP, $3,482 higher

View watch ↗
Fears Brunswick 38 (Steel)
Fears

Brunswick 38 (Steel)

  • 38 mm case, 0.5 mm wider
  • Both use manual movements
What changes

$3,042 recorded MSRP, $1,649 higher

View watch ↗
Compare models ↗
Oris Artelier Complication
Oris

Artelier Complication

  • 39.5 mm case, 2 mm wider
What changes

Automatic movement instead of manual. $2,950 recorded MSRP, $1,557 higher

View watch ↗
Compare models ↗
IWC Schaffhausen Iw459604 Portofino Automatic Moon Phase 37 Year of the Snake
IWC Schaffhausen

Iw459604 Portofino Automatic Moon Phase 37 Year of the Snake

  • 37.1 mm case, 0.4 mm narrower
What changes

Automatic movement instead of manual. $9,900 recorded MSRP, $8,507 higher

View watch ↗
Grand Seiko SBGA375
Grand Seiko

SBGA375

  • 40 mm case, 2.5 mm wider
What changes

Spring Drive movement instead of manual. $5,600 recorded MSRP, $4,207 higher

View watch ↗
Compare models ↗
Grand Seiko SBGW291
Grand Seiko

SBGW291

  • 36.5 mm case, 1 mm narrower
  • Both use manual movements
What changes

$5,300 recorded MSRP, $3,907 higher

View watch ↗
Compare models ↗
Grand Seiko SBGW306
Grand Seiko

SBGW306

  • 36.5 mm case, 1 mm narrower
  • Both use manual movements
What changes

$17,900 recorded MSRP, $16,507 higher

View watch ↗
Compare models ↗
NOMOS Glashütte Metro 38
NOMOS Glashütte

Metro 38

  • 38.5 mm case, 1 mm wider
  • Both use manual movements
What changes

$3,220 recorded MSRP, $1,827 higher

View watch ↗
Compare models ↗
Omega Seamaster Boutique Editions Co Axial Master Chronometer 39 5mm
Omega

Seamaster Boutique Editions Co Axial Master Chronometer 39 5mm

  • 39.5 mm case, 2 mm wider
What changes

Automatic movement instead of manual. $9,400 recorded MSRP, $8,007 higher

View watch ↗
Compare models ↗
Keep your wishlist and collection together on iPhone and AndroidExplore the app
Get the appGet the app

Keep exploring

Follow a detail, a style, or a new direction.

Check your wrist fit ↗

Explore how case diameter and lug-to-lug relate to your wrist.

Find your watch style ↗

Use the quiz to explore watches around your preferences.

Best Dress Watches Under $2,000 ↗

Explore a wider set of watches in this category.