
45 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Smiths 'SEAFIRE' PRS-37 is the Yema Flygraf Bi-Compax French Air Force ($490) — visually similar and Quartz. If price is the constraint, the Casio AW-80 at $46 (vs $255 for the 'SEAFIRE' PRS-37) covers most of the same brief. From the independents, the Timefactors SeaFire is the standout microbrand take — shared caliber (ISA 9500-1010) and Looks nearly identical. Stepping up, the Tissot Seastar 1000 GMT ($575) is where the same idea goes with a bigger budget.
Independent makers covering the same brief — usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.