lug2lug
BrowseCompareNewsCommunityMy Watches
BrowseCompareNewsCommunityMy Watches
Theme
Popular microbrands:Christopher Ward·Baltic·anOrdain·Atelier Wen·Boldr·Bremont·Dan Henry·DOXABrowse all →
Best, by the specs:Best dress watches·Diver under $2,000·Chronograph under $5,000·Sport under $5,000·GMT under $5,000·Field under $500·Pilot under $2,000·Casual under $1,000All rankings →
Glossary:Lug-to-Lug·Water Resistance·Chronograph·GMT·Automatic·LumeBrowse all →
Tools:Collection tracker·Wrist-fit calculator·What should I buy?·Value retention rankings·iPhone app
Lug2Letter
Watches worth knowing about, weekly.
Curated discoveries, founder spotlights, and the occasional deep-dive.
Get the app
Download on theApp StoreGET IT ONGoogle Play
TermsPrivacyCopyrightDisclosuresContactContribute

Independent reference site · not affiliated with any brand · contains affiliate links

© 2026 Lug2Lug LLC · Prices are estimates and not offers

Browse/Alternatives/Smiths 'SEAFIRE' PRS-37
Smiths 'SEAFIRE' PRS-37
Finding alternatives to

Alternatives to the Smiths 'SEAFIRE' PRS-37

45 watches that match on case size, movement family, and price band. Sorted by how close the match is.

Case
40mm
Movement
Quartz
Category
Sport
MSRP
$255
The short answer

The closest alternative to the Smiths 'SEAFIRE' PRS-37 is the Yema Flygraf Bi-Compax French Air Force ($490) — visually similar and Quartz. If price is the constraint, the Casio AW-80 at $46 (vs $255 for the 'SEAFIRE' PRS-37) covers most of the same brief. From the independents, the Timefactors SeaFire is the standout microbrand take — shared caliber (ISA 9500-1010) and Looks nearly identical. Stepping up, the Tissot Seastar 1000 GMT ($575) is where the same idea goes with a bigger budget.

45 matches

Microbrand picks· 12

Independent makers covering the same brief — usually with something the mainstream brands don't.

Timefactors SeaFire
Timefactorsmicro

SeaFire

 
40mm·Quartz·100m WR
$342MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Sheffield Solar
Sheffieldmicro

Solar

3 variants
40mm·Solar·200m WR
$174MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
CWC Tamar Quartz Divers Watch
CWCmicro
RN Divers

Tamar Quartz Divers Watch

2 variants
41mm·Quartz·300m WR
$749MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
CWC G40 Subhunter Quartz Watch
CWCmicro

G40 Subhunter Quartz Watch

 
40mm·Quartz·200m WR
$333MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
CWC (Cabot Watch Company) Tamar Quartz Divers Watch
CWC (Cabot Watch Company)micro

Tamar Quartz Divers Watch

2 variants
41mm·Quartz·300m WR
$1,142MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
CWC G40 Sonar Quartz Watch
CWCmicro

G40 Sonar Quartz Watch

 
40mm·Quartz·200m WR
$333MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Wolbrook Skindiver WT Chrono-Mecaquartz
Wolbrookmicro

Skindiver WT Chrono-Mecaquartz

6 variants · Skindiver
40mm·Quartz·100m WR
$432MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Elliot Brown ARNE: 606-004
Elliot Brownmicro

ARNE: 606-004

5 variants
40mm·Quartz·100m WR
$450MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Redwood Watches Tactical v3
Redwood Watchesmicro

Tactical v3

4 variants
40mm·Solar·200m WR
$359MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Sheffield Diver 1
Sheffieldmicro
1

Diver 1

3 variants
40mm·Quartz·200m WR
$128MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
CWC (Cabot Watch Company) G40 Subhunter Quartz Watch
CWC (Cabot Watch Company)micro

G40 Subhunter Quartz Watch

 
40mm·Quartz·200m WR
$507MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
CWC (Cabot Watch Company) G40 Quartz Watch
CWC (Cabot Watch Company)micro

G40 Quartz Watch

 
40mm·Quartz·200m WR
$507MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37

Mainstream picks· 12

Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.

Yema Flygraf Bi-Compax French Air Force
Yema

Flygraf Bi-Compax French Air Force

2 variants · Flygraf
40mm·Quartz·100m WR
$490MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Casio GM-S2110
Casio
G-Shock

GM-S2110

2 variants · G-Shock
40.5mm·Quartz·200m WR
$200MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Timex Deepwater Arctic 40.5mm Stainless Steel Bracelet Watch
Timex

Deepwater Arctic 40.5mm Stainless Steel Bracelet Watch

2 variants
40.5mm·Quartz·200m WR
$299MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Timex Expedition Field Solar 41mm Eco-Friendly Fabric Strap Watch - TW2Y30000
Timex

Expedition Field Solar 41mm Eco-Friendly Fabric Strap Watch - TW2Y30000

 
41mm·Quartz·200m WR
$153MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Yema Yachtingraff Seconde/Seconde/
Yema

Yachtingraff Seconde/Seconde/

 
38.5mm·Quartz
$499MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Casio EFS-S650D
Casio
Edifice

EFS-S650D

 
40.9mm·Quartz·100m WR
$250MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Casio GMA-P2100
Casio
G-Shock

GMA-P2100

4 variants · G-Shock
40.2mm·Quartz·200m WR
$110MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Tissot Chrono L
Tissot

Chrono L

3 variants
42mm·Quartz·100m WR
$475MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Timex Deepwater Meridian 200 38mm HNBR Rubber Strap Watch
Timex

Deepwater Meridian 200 38mm HNBR Rubber Strap Watch

2 variants
38mm·Quartz·200m WR
$269MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Yema Rallygraf Meca-Quartz
Yema

Rallygraf Meca-Quartz

2 variants · Rallygraf
39mm·Quartz
$420MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Seiko Essentials Chronograph
Seiko

Essentials Chronograph

6 variants · Essentials
38.7/40mm·Quartz·100m WR
$415MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Swatch MoonSwatch Mission on Earth (Lava)
Swatch

MoonSwatch Mission on Earth (Lava)

Ref. SO33O100
42mm·Quartz
$285MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37

Cheaper alternatives· 9

If the price is the only thing keeping you off this watch, these get you most of the way there for less.

Casio AW-80
Casio

AW-80

4 variants
40mm·Quartz
$46MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Casio EFV-160D
Casio
Edifice

EFV-160D

2 variants · Edifice
40mm·Quartz·100m WR
$120MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Timex Expedition Field Chronograph 43mm Resin Strap Watch
Timex

Expedition Field Chronograph 43mm Resin Strap Watch

 
43mm·Quartz·200m WR
$75MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Casio GMA-S2100
Casio
G-Shock

GMA-S2100

3 variants · G-Shock
42.9mm·Quartz·200m WR
$110MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Timex Expedition Acadia 40mm Fabric Strap Watch
Timex

Expedition Acadia 40mm Fabric Strap Watch

 
40mm·Quartz
$91MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Swatch Big Bold SwatchPAY
Swatch
Bnwpay

Big Bold SwatchPAY

4 variants · Bnwpay
41mm·Quartz
$105MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Swatch Septante Blue
Swatch

Septante Blue

Ref. SUOZ181
41mm·Quartz
—MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Timex Peanuts x Timex Expedition Acadia 40mm Silicone Strap Watch
Timex

Peanuts x Timex Expedition Acadia 40mm Silicone Strap Watch

2 variants
40mm·Quartz
$119MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Swatch Swatch X Drl 2019
Swatch

Swatch X Drl 2019

Ref. SUOB146C
41mm·Quartz
$95MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37

Pricier alternatives· 12

Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.

Tissot Seastar 1000 GMT
Tissot

Seastar 1000 GMT

 
40mm·Quartz·300m WR
$575MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Christopher Ward C63 Valour
Christopher Ward

C63 Valour

2 variants · C63
39mm·Quartz·150m WR
$1,050MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Tissot PR516
Tissot

PR516

4 variants
40mm·Quartz·100m WR
$575MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Marathon Steel Navigator SSNAV Quartz
Marathon
Pilot's Navigator

Steel Navigator SSNAV Quartz

 
41mm·Quartz
$1,000MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Marathon Jeep Willys SSGPQ
Marathon
Jeep x Marathon

Jeep Willys SSGPQ

 
41mm·Quartz
$600MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Christopher Ward C63 Valour
Christopher Ward

C63 Valour

Ref. C63-39QCC3-S00K0-B1
39mm·Quartz·150m WR
$1,105MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Marathon CeraShell Pilot's Navigator
Marathon
Pilot's Navigator

CeraShell Pilot's Navigator

 
41mm·Quartz
$550MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Tissot PRC 100 Solar
Tissot
PR 100

PRC 100 Solar

6 variants
34/39mm·Quartz·100m WR
$575MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Breitling Endurance Pro
Breitling
Professional

Endurance Pro

55 variants · Professional
38/44mm·Quartz·100m WR
$3,700MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Grand Seiko SBGP015
Grand Seiko
Sport

SBGP015

 
40mm·Quartz·200m WR
$3,800MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Seiko Prospex SPEEDTIMER Seiko Brand 100th Anniversary SPEEDTIMER Limited Edition
Seiko

Prospex SPEEDTIMER Seiko Brand 100th Anniversary SPEEDTIMER Limited Edition

 
42mm·Quartz·100m WR
$2,400MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
Hamilton Khaki Field Quartz
Hamilton

Khaki Field Quartz

4 variants
33/38/40mm·Quartz
$675MSRP
vsCompare with the Smiths 'SEAFIRE' PRS-37
← Back to the Smiths 'SEAFIRE' PRS-37Best Sport Watches Under $500 →Open the alternatives engine