Finding alternatives to
Swatch Hairyblue Mary
Ref. GZ337
32 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
34mm
Movement
Quartz
Category
Mechanical
MSRP
$95
The short answer
The closest alternative to the Swatch Hairyblue Mary is the Swatch Cheese Squeak Squeak ($115) — integrated bracelet sport and Looks nearly identical. If price is the constraint, the Casio A700 at $46 (vs $95 for the Hairyblue Mary) covers most of the same brief. From the independents, the Alexander Dauvin Classic Cliff 32mm 32mm is the standout microbrand take — art / handcrafted dial and Looks nearly identical. Stepping up, the Marathon GPQ (General Purpose Quartz) Field Watch ($420) is where the same idea goes with a bigger budget.
32 matches
Microbrand picks· 12
Independent makers covering the same brief — usually with something the mainstream brands don't.
Mainstream picks· 6
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
Cheaper alternatives· 2
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.
