Finding alternatives to
Alternatives to the Swatch Masa
Ref. SO28B100
37 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
34mm
Movement
Quartz
MSRP
$80
The short answer
The closest alternative to the Swatch Masa is the Swatch Blackway — looks nearly identical and Quartz. If price is the constraint, the Casio MQ-24 at $30 (vs $80 for the Masa) covers most of the same brief. From the independents, the Lilienthal Berlin Nuvora – Mono Silver is the standout microbrand take — looks nearly identical and Quartz. Stepping up, the Hamilton Khaki Field Quartz ($675) is where the same idea goes with a bigger budget.
37 matches
Microbrand picks· 12
Independent makers covering the same brief — usually with something the mainstream brands don't.
Mainstream picks· 10
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
Cheaper alternatives· 3
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.
