Finding alternatives to
Undone Urban 37
36 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
37mm
Movement
Quartz
MSRP
$275
The short answer
The closest alternative to the Undone Urban 37 is the Yema Yachtingraff Seconde/Seconde/ ($499) — quartz and Similar size. If price is the constraint, the Timex Easy Reader Day Date 35mm Leather Strap Watch at $73 (vs $275 for the Urban 37) covers most of the same brief. From the independents, the Lilienthal Berlin Huxley – Gold Black is the standout microbrand take — visually similar and Quartz. Stepping up, the Frederique Constant Classics Moneta Moonphase ($1,195) is where the same idea goes with a bigger budget.
ColourwayPick a colourway to match a specific dial
36 matches
Microbrand picks· 12
Independent makers covering the same brief — usually with something the mainstream brands don't.
Mainstream picks· 9
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
Cheaper alternatives· 3
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.
