
42 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Undone Urban 37 is the Timex Q Timex GMT 38mm Synthetic Rubber Strap Watch ($239) — quartz and Same size. If price is the constraint, the Timex Easy Reader 35mm Leather Strap Watch - T20501 at $69 (vs $275 for the Urban 37) covers most of the same brief. From the independents, the Revelot R4 Sky Blue/Silver/Silver is the standout microbrand take — quartz and Same size. Stepping up, the Frederique Constant Classics Moneta Moonphase ($1,195) is where the same idea goes with a bigger budget.
Independent makers covering the same brief — usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.