Rolex

Switzerland · Est. 1905
Luxury
Quick facts

Rolex is a luxury watch brand based in Switzerland, founded in 1905. lug2lug currently lists 53 watches from Rolex across collections including Oyster Perpetual 39, Milgauss, Submariner. Watches generally fall in the $5,000 - $75,000+ range.

The most recognized luxury watch brand globally. Known for robust tool watches and timeless designs, Rolex dominates the secondary market with some of the strongest value retention in the industry.

Watches in DB
$5,000 - $75,000+
Price Range
n/a
Avg Retention
Switzerland
Origin
Organize:
53 watchesacross 21 collections·Series:1908Air-KingCosmograph DaytonaDatejustDay-DateDeepseaExplorerExplorer IIGMT-Master IILady-DatejustLand-DwellerMilgaussOyster PerpetualOyster Perpetual 39Perpetual Padellone Annual Calendar Moonphase Dynapulse Everose GoldPerpetual Padellone Annual Calendar Moonphase Dynapulse PlatinumSea-DwellerSky-DwellerSubmarinerYacht-MasterYacht-Master II
What enthusiasts are asking
Not enough to call it2026 so far · -7.4% to +9.2% · 40 matched watches

Rolex asking prices on r/Watchexchange and WatchUSeek, measured against the same watches a year earlier. See the year-by-year readings →