Side by side

Serica Ref. 1174 ParadevsKUOE ROYAL SMITH 90-006

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

Ref. 1174 Parade
SericaRef. 1174 Parade
MSRP $1,768
ROYAL SMITH 90-006
KUOEROYAL SMITH 90-006
MSRP $795
What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Serica Ref. 1174 Parade

The Serica Ref. 1174 Parade is widely praised for its elegant proportions, with a compact 35mm case and slim 8.6mm thickness, making it sit close to the wrist. Reviewers and owners highlight its impressive finishing, complex case with brushed and polished surfaces, and cohesive dial textures. It offers robust 100-meter water resistance, a Soprod M100 automatic movement with a 42-hour power reserve, and a unique eclipse-shaped case. However, the strap and buckle are frequently cited as the weakest points, with some noting rough finishing that marks the leather, and the lug width necessitates custom straps. One reviewer questioned the dial's finishes, suggesting other textures might better suit the case. Overall, owners and reviewers appreciate the Serica Ref. 1174 Parade for its distinctive design and robust build at its price point.

From video reviewers

The satin black dial with guilloché and sunburst finishes is a standout feature. The 35mm case size and 8.2mm thickness contribute to a compact vintage feel. The non-screw-down crown limits water resistance to 100 meters.

KUOE ROYAL SMITH 90-006

Owners widely praise the KUOE ROYAL SMITH 90-006 for its visual appeal and sapphire crystal with AR coating. The watch functions correctly and keeps time at approximately +5 seconds per day on the wrist, powered by a Miyota 9039 movement. On balance, owners value the watch's aesthetics and specifications, though some question its overall value proposition.

From video reviewers

The watch's unique blend of modern and retro elements is a notable strength, with a textured ivory waffle dial and Breguet numerals giving it the look of a vintage watch from the 1950s and 1960s. A potential drawback is the ~$770 USD price point, which is significant for a microbrand. Reviewers disagree on the movement's accuracy, with one reviewer noting it is noisy and another describing it as a "Japanese-manufactured high beat premium automatic movement".

At a glance

7 of 29 specs differ
Diameter
Ref. 1174 Parade35mm
ROYAL SMITH 90-00635mm
Power Reserve
Ref. 1174 Parade42h
ROYAL SMITH 90-00642h
Water Resistance
Ref. 1174 Parade100m
ROYAL SMITH 90-006100m
MSRP
Ref. 1174 Parade$1,768
ROYAL SMITH 90-006$795

Full specifications

Case

2 specs
Thickness
8.2mm
10.4mm
Lug-to-Lug
41mm
42mm

Crystal & Dial

3 specs
Crystal Shape
Flat
Dome
Dial Color
Tobacco
Ivory
Lume
None
Super-LumiNova

Movement

1 specs
Caliber
Soprod M100
Miyota 9039

Pricing

1 specs
MSRP
$1,768
$795
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