Finding alternatives to
Alternatives to the Serica Ref. 1174 Parade
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
35mm
Movement
Automatic
Category
Dress
MSRP
$1,768
The short answer
The closest alternative to the Serica Ref. 1174 Parade is the Yema Granvelle CMM.29 ($1,913) — tonneau / barrel case and Looks nearly identical. If price is the constraint, the Tissot PRX at $850 (vs $1,768 for the Ref. 1174 Parade) covers most of the same brief. From the independents, the 47ZERO Odd-Hours, OH•MY (Mysterious-Yonder), Tonneau is the standout microbrand take — tonneau / barrel case and Looks nearly identical. Stepping up, the Patek Philippe Golden Ellipse 3738 ($40,511) is where the same idea goes with a bigger budget.
ColourwayPick a colorway to match a specific dial
48 matches
Microbrand picks· 12
Independent makers covering the same brief, usually with something the mainstream brands don't.
Mainstream picks· 12
Established brands covering the same brief at a comparable price: same case size, similar movement family. Often the deciding click for a new buyer.
Cheaper alternatives· 12
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint: luxury upgrades and step-ups.
