Finding alternatives to
Serica Ref. 1174 Parade
Ref. 1174-3-parade
43 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
35mm
Movement
Automatic
Category
dress
MSRP
$1,768
Microbrand picks· 12
Independent makers covering the same brief — usually with something the mainstream brands don't.
anOrdain
Model 2
36mm · Automatic$1,207
Automatic · Same size
anOrdain
Model 2 Fumé
36mm · Automatic$1,905
Automatic · Same size
anOrdain
Model 2 OT
36mm · Automatic$1,588
Automatic · Same size
Christopher Ward
C63 Sealander Automatic
36mm · Automatic$1,430
Automatic · Same size
Echo/Neutra
Rivanera Piccolo
33mm · Automatic$1,640
Automatic · Similar size
Tornek-Rayville
CISO M38 Field
38mm · Automatic$695
Automatic · Sapphire
Christopher Ward
C63 Sealander Rocks
40mm · Automatic$1,350
Automatic · Sapphire
Christopher Ward
C65 Sandhurst Series 2
40mm · Automatic$1,375
Automatic · Sapphire
Echo/Neutra
Averau 39 3H
39mm · Automatic$840
Automatic · Sapphire
RZE
Valour 38
38mm · Automatic$399
Automatic · Sapphire
Tornek-Rayville
CISO M38 MAC V SOG
38mm · Automatic$745
Automatic · Sapphire
Echo/Neutra
Averau 39 Moon Phase
39mm · Automatic$1,085
Automatic · Sapphire
Most similar· 12
The closest match overall — same case size, similar movement family, comparable price. Often the deciding click for a new buyer.
Tudor
1926 36mm Automatic
36mm · Automatic$2,525
Automatic · Same size
Longines
MASTER COLLECTION
34mm · Automatic$2,450
Automatic · Same size
Norqain
Adventure Sport 37mm White
37mm · Automatic$2,542
Automatic · Similar size
Longines
MASTER COLLECTION
34mm · Automatic$2,950
Automatic · Same size
Tudor
1926 39mm Automatic
39mm · Automatic$2,575
Automatic · Sapphire
Longines
CONQUEST
34mm · Automatic$2,400
Automatic · Same size
Oris
ProPilot X Miss Piggy Edition
34mm · Automatic$3,300
Automatic · Same size
Norqain
Adventure Sport 37mm Green
37mm · Automatic$3,446
Automatic · Similar size
Norqain
Adventure Sport 37mm Purple
37mm · Automatic$3,446
Automatic · Similar size
Glycine
Airman No. 1 GMT
36mm · Automatic$2,800
Automatic · Same size
Glycine
Airman No. 1 Purist
36mm · Automatic$2,800
Automatic · Same size
Tudor
1926 41mm Automatic
41mm · Automatic$2,650
Automatic · Sapphire
Cheaper alternatives· 5
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Aevig
Thule sportswatch
39mm · Automatic$593
Automatic · Sapphire
Orient
75th Anniversary Stretto Date
38.5mm · Automatic$395
Automatic · Sapphire
Orient
Stretto Date
38.5mm · Automatic$360
Automatic · Sapphire
Orient
Bambino Version 7
38.4mm · Automatic$330
Automatic · Visually similar
Aevig
Thule GMT
39mm · Automatic$755
Automatic · Sapphire
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.
Norqain
Adventure Sport 37mm DLC Gold
37mm · Automatic$5,752
Automatic · Similar size
Norqain
Adventure Sport 37mm S-G Grey
37mm · Automatic$4,848
Automatic · Similar size
Norqain
Adventure Sport 37mm Swiss Football National Team Limited Edition
37mm · Automatic$3,678
Automatic · Similar size
Garrick
S7 Timepiece
38mm · Manual$9,525
Sapphire · Visually similar
Bell & Ross
BR-05 36 MM Blue Diamond Eagle
36mm · Automatic$5,292
Automatic · Same size
Longines
CONQUEST
34mm · Automatic$4,750
Automatic · Same size
Tudor
Black Bay One 31
31mm · Automatic$4,600
Automatic · Sapphire
Tudor
Royal
30mm · Automatic$4,100
Automatic · Sapphire
Schofield
Light
40mm · Automatic$3,725
Automatic · Sapphire
Tudor
Monarch
39mm · Automatic$5,875
Automatic · Sapphire
Longines
EVIDENZA
30.6mm · Automatic$4,650
Automatic · Sapphire
Oris
ProPilot X Calibre 400 Laser
39mm · Automatic$5,750
Automatic · Sapphire
Looks like this· 2
Watches that wear the same design language — close enough that a stranger might confuse them across the room.
