Serica Ref. 1174 ParadevsLorier Zephyr
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Measurements
Catalog photos are all shot at the same flattering size. These aren't: every case below shares one millimeter scale.

Ref. 1174 Parade

Zephyr
Diameter
35mm
36mm
Lug-to-Lug
41mm
n/a
Thickness
8.2mm
n/a
Water Resistance
100m
n/a
Power Reserve
42h
n/a
MSRP
$1,768
$549
lowest
Movement
Soprod M100
Automatic
Case
4 specsCrystal & Dial
2 specsMovement
2 specsPricing
1 specsReviews
Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.
The Serica Ref. 1174 Parade is widely praised for its impressive finishing, complex case with brushed and polished surfaces, and slim, elegant proportions, measuring 35mm wide and 8.6mm thick. Reviewers highlight its cohesive dial designs, such as the tobacco-colored linen-texture or sunburst guilloché, and its rugged dress watch aesthetic that sits close to the wrist. The Soprod M100 automatic movement powers the watch, which offers 100 meters of water resistance. Owners and reviewers consistently identify the strap and buckle as the weakest points, citing issues like rough thread ends, sharp buckle edges, and a lug width that necessitates custom straps. One reviewer also questioned the dial's finishes, suggesting other textures might better suit the case. Overall, owners and reviewers rate the Serica Ref. 1174 Parade highly for its elegant proportions and impressive case finishing at its price point.
The dial's texture is a key strength. The non-screw-down crown limits water resistance to 100M.
Owners widely praise the Lorier Zephyr for its refined, uniquely shaped 36mm case and comfortable wearability, with many highlighting the stunning guilloche-style dial. Some owners note the Miyota automatic movement's rotor can be audibly noisy. On balance, owners rate the Lorier Zephyr highly for its unique case design and dial finishing at the price.
The watch's vintage aesthetic and value for money are praised. The bracelet's refinement and perceived rattle are noted as a drawback.
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