Market index

What enthusiasts are asking

The secondhand market enthusiasts buy and sell in.

2026 so far, through September
+7.2%
+5.5% to +8.9%95% range
1281 matched watches across 182 brands
Closing asks agree
+7.1%
A second, separately built panel of last-asking-prices before listings closed.

Asking prices, in USD, indexed to 2022 = 100. One point per year: changes smaller than the interval shown are below what this panel can detect, and the current year revises each month as its window widens.

What actually moved

Only watches with enough listings for the move to be separable from noise. Most watches never qualify.

Stock changes

7,019 changes have been recorded so far. The 6 most recent are listed above. The clock started on September 4, 2026. It covers 11,580 of the 24,669 watches in the catalog. The other 13,089 have never returned a stock reading, so no clock is running on them. A watch we cannot reach produces no events, so a quiet history is a gap in observation. How stock is tracked

By brand

Seiko
+10.3%
+6.0% to +16.9%
91 matched watches
In line with the index
-0.9% to +6.6%
Year by year →
Longines
+8.4%
+4.2% to +15.7%
45 matched watches
In line with the index
-2.1% to +5.9%
Year by year →
Tudor
+12.5%
+5.2% to +17.3%
43 matched watches
+4.5% vs the index
+0.8% to +8.5%
Year by year →
Grand Seiko
+7.9%
+4.4% to +12.3%
41 matched watches
In line with the index
-2.3% to +4.4%
Year by year →
Omega
+8.6%
+2.6% to +14.8%
41 matched watches
In line with the index
-3.5% to +5.9%
Year by year →
Rolex
No clear move
-2.3% to +10.3%
40 matched watches
In line with the index
-5.5% to +2.3%

Rolex trades mostly through dealers and auctions, outside the market we measure.

Year by year →
Citizen
-9.8% to +1.8%
Range only, too few to pin down
35 matched watches
-14.3% to -5.1% vs the index
Range only, too few to pin down
Year by year →
Breitling
-5.7% to +8.4%
Range only, too few to pin down
33 matched watches
-8.0% to +1.8% vs the index
Range only, too few to pin down
Year by year →
Hamilton
+5.6% to +22.1%
Range only, too few to pin down
29 matched watches
-1.5% to +11.5% vs the index
Range only, too few to pin down
Year by year →
Tissot
-7.4% to +14.7%
Range only, too few to pin down
27 matched watches
-11.2% to +3.5% vs the index
Range only, too few to pin down
Year by year →
Casio
Not measurable yet
somewhere in -3.8% to +15.4%
54 matched watches
In line with the index
-7.8% to +4.1%
Year by year →
NOMOS Glashutte
23 tracked
Not enough matched listings to measure a move
Year by year →
Sinn
21 tracked
Not enough matched listings to measure a move
Year by year →
Christopher Ward
21 tracked
Not enough matched listings to measure a move
Year by year →

By kind of watch

By price

By availability

By movement

By case size

How this is measured

These are asking prices. We do not see what a watch sold for. The “closing ask” panel is the last price a seller asked before their listing closed, which is a different thing and reads a little high. Both panels are published separately and are never blended.

Against the index. Every cut on this page is a slice of the same panel, so most of what it does is what the whole market did. The second line on each card is the part that is about that cut alone: its change minus the change in the index it belongs to, measured on the same watches in the same pass. It is a difference between two asking-price changes.

Matched model. A year’s change is the average change across watches listed in both that year and the one before, one vote per watch. Nothing is value-weighted: with Rolex at a dozen matched references, a dollar-weighted index would just be a Rolex tracker.

It follows the same watches getting older. A matched-model index of used goods carries some drift from age alone, and we do not measure that out. Read it as what an owner holding these watches saw.

Annual only. There is no quarterly or monthly line, because at this sample size the quarter-to-quarter wobble is mostly our own sampling noise.

Figures before 2022 are not published: the older forum threads we could crawl are the ones that were never pruned, and we cannot tell which way that biases them.

The full methodology · Full disclosures