Market index

What enthusiasts are asking

The secondhand market enthusiasts actually buy and sell in, which is not the dealer and auction market the other watch indices measure.

2026 so far, through August
+7.4%
+5.5% to +9.2%95% range
1069 matched watches across 161 brands
Closing asks agree
+7.7%
A second, separately built panel of last-asking-prices before listings closed.

Asking prices, in USD, indexed to 2022 = 100. One point per year: changes smaller than the interval shown are below what this panel can detect, and the current year revises each month as its window widens.

What actually moved

Only watches with enough listings for the move to be separable from noise. Most watches never qualify.

By brand

Seiko
+8.5%
+3.4% to +13.5%
72 matched watches
In line with the index
-3.1% to +4.6%
Year by year →
Longines
+11.4%
+4.7% to +19.0%
42 matched watches
In line with the index
-1.8% to +7.9%
Year by year →
Grand Seiko
+1.7% to +8.6%
Range only, too few to pin down
38 matched watches
-4.9% to +1.3% vs the index
Range only, too few to pin down
Year by year →
Tudor
+8.5% to +16.6%
Range only, too few to pin down
38 matched watches
+1.1% to +8.4% vs the index
Range only, too few to pin down
Year by year →
Rolex
-4.3% to +11.2%
Range only, too few to pin down
34 matched watches
-6.0% to +3.4% vs the index
Range only, too few to pin down

Rolex trades mostly through dealers and auctions, which is not the market we measure.

Year by year →
Omega
+1.4% to +12.2%
Range only, too few to pin down
33 matched watches
-5.5% to +3.6% vs the index
Range only, too few to pin down
Year by year →
Citizen
-9.8% to +4.5%
Range only, too few to pin down
30 matched watches
-14.1% to -3.4% vs the index
Range only, too few to pin down
Year by year →
Hamilton
+9.5% to +31.0%
Range only, too few to pin down
27 matched watches
+2.6% to +17.9% vs the index
Range only, too few to pin down
Year by year →
Breitling
-9.8% to +6.4%
Range only, too few to pin down
25 matched watches
-11.6% to -0.7% vs the index
Range only, too few to pin down
Year by year →
Casio
Not measurable yet
somewhere in -1.8% to +19.2%
44 matched watches
In line with the index
-7.1% to +6.4%
Year by year →
Tissot
22 tracked
Not enough matched listings to measure a move
Year by year →
Sinn
20 tracked
Not enough matched listings to measure a move
Year by year →
Christopher Ward
20 tracked
Not enough matched listings to measure a move
Year by year →
NOMOS Glashutte
17 tracked
Not enough matched listings to measure a move
Year by year →

By kind of watch

Divers
+7.2%
+3.4% to +11.2%
291 matched watches
In line with the index
-3.2% to +2.9%
Year by year →
Dress watches
+9.4%
+5.5% to +15.2%
189 matched watches
In line with the index
-1.9% to +6.2%
Year by year →
Chronographs
+5.3%
+1.8% to +9.6%
133 matched watches
In line with the index
-5.7% to +2.6%
Year by year →
GMT watches
+7.4%
+3.1% to +12.8%
86 matched watches
In line with the index
-5.0% to +5.8%
Year by year →
Field watches
+11.3%
+2.9% to +19.3%
58 matched watches
In line with the index
-3.4% to +10.1%
Year by year →
Pilot watches
-0.4% to +27.3%
Range only, too few to pin down
38 matched watches
-7.9% to +16.2% vs the index
Range only, too few to pin down
Year by year →

By price

Under $500
+7.7%
+3.7% to +11.6%
355 matched watches
In line with the index
-3.0% to +2.5%
Year by year →
$500 to $1,499
+10.1%
+6.4% to +13.6%
275 matched watches
In line with the index
-0.8% to +5.6%
Year by year →
$1,500 to $3,999
+7.1%
+3.5% to +10.1%
193 matched watches
In line with the index
-4.1% to +3.5%
Year by year →
$4,000 to $9,999
+5.6%
+1.6% to +9.4%
143 matched watches
In line with the index
-5.7% to +2.8%
Year by year →
$10,000 and up
No clear move
-1.5% to +9.4%
103 matched watches
In line with the index
-6.9% to +3.1%
Year by year →

Still made, or not

Still in production
+8.9%
+5.9% to +11.8%
407 matched watches
In line with the index
-1.2% to +3.2%
Year by year →
Discontinued
+4.2%
+1.0% to +7.8%
187 matched watches
In line with the index
-5.0% to +1.3%
Year by year →

By movement

Automatic
+8.5%
+6.7% to +10.4%
767 matched watches
In line with the index
-0.5% to +2.3%
Year by year →
Quartz
No clear move
-1.5% to +9.9%
193 matched watches
In line with the index
-7.4% to +2.2%
Year by year →
Hand-wound
No clear move
-0.4% to +12.7%
76 matched watches
In line with the index
-8.1% to +5.0%
Year by year →

By case size

38mm to 41mm
+8.4%
+6.2% to +10.9%
611 matched watches
In line with the index
-0.4% to +2.2%
Year by year →
42mm and up
+5.9%
+3.6% to +8.4%
320 matched watches
In line with the index
-3.5% to +1.1%
Year by year →
Under 38mm
+6.2%
+1.2% to +11.8%
135 matched watches
In line with the index
-4.5% to +4.4%
Year by year →

How this is measured

These are asking prices, not sale prices. We do not see what a watch sold for. The “closing ask” panel is the last price a seller asked before their listing closed, which is a different thing and reads a little high. Both panels are published separately and are never blended.

Against the index, not against zero. Every cut on this page is a slice of the same panel, so most of what it does is what the whole market did. The second line on each card is the part that is about that cut alone: its change minus the change in the index it belongs to, measured on the same watches in the same pass. It is a difference between two asking-price changes. It is not a return, and it is not advice.

Matched model. A year’s change is the average change across watches listed in both that year and the one before, one vote per watch. Nothing is value-weighted: with Rolex at a dozen matched references, a dollar-weighted index would just be a Rolex tracker.

It follows the same watches getting older. A matched-model index of used goods carries some drift from age alone, and we do not measure that out. Read it as what an owner holding these watches saw, not as what a model is worth new.

Annual only. There is no quarterly or monthly line, because at this sample size the quarter-to-quarter wobble is mostly our own sampling noise rather than the market’s.

Figures before 2022 are not published: the older forum threads we could crawl are the ones that were never pruned, and we cannot tell which way that biases them.

The full methodology · Full disclosures