Side by side

Serica Ref. 1174 ParadevsGrand Seiko SBGR321

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

Ref. 1174 Parade
SericaRef. 1174 Parade
MSRP $1,768
SBGR321
Grand SeikoSBGR321
MSRP $5,200
What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Serica Ref. 1174 Parade

The Serica Ref. 1174 Parade is widely praised for its elegant proportions, with a compact 35mm case and slim 8.6mm thickness, making it sit close to the wrist. Reviewers and owners highlight its impressive finishing, complex case with brushed and polished surfaces, and cohesive dial textures. It offers robust 100-meter water resistance, a Soprod M100 automatic movement with a 42-hour power reserve, and a unique eclipse-shaped case. However, the strap and buckle are frequently cited as the weakest points, with some noting rough finishing that marks the leather, and the lug width necessitates custom straps. One reviewer questioned the dial's finishes, suggesting other textures might better suit the case. Overall, owners and reviewers appreciate the Serica Ref. 1174 Parade for its distinctive design and robust build at its price point.

From video reviewers

The satin black dial with guilloché and sunburst finishes is a standout feature. The 35mm case size and 8.2mm thickness contribute to a compact vintage feel. The non-screw-down crown limits water resistance to 100 meters.

Grand Seiko SBGR321

Grand Seiko SBGR321 owners and reviewers widely praise its attractive design, compelling dimensions, and robust movement. The watch features sharp case lines with contrasting brushing and polishing, a 40mm steel case that provides presence without bulk, and 100m water resistance. Its sunburst blue dial, inspired by the dawn sky over Mount Iwate, showcases Grand Seiko's signature finishing on applied markers and hands, with a red-tipped seconds hand. The 9S65 automatic movement is noted for its precision, running within specifications, with one source reporting a +5 to -3 seconds a day rate and a 3-day power reserve. A blue rotor with a crimson rim, also inspired by Mount Iwate, is visible through the display caseback. On balance, owners and reviewers rate the Grand Seiko SBGR321 highly for its exceptional finishing and compelling blue dial design at its price point.

At a glance

8 of 29 specs differ
Diameter
Ref. 1174 Parade35mm
SBGR32140mm
Power Reserve
Ref. 1174 Parade42h
SBGR32172h
Water Resistance
Ref. 1174 Parade100m
SBGR321100m
MSRP
Ref. 1174 Parade$1,768
SBGR321$5,200

Full specifications

Case

4 specs
Diameter
35mm
40mm
Thickness
8.2mm
13mm
Lug-to-Lug
41mm
46.6mm
Lug Width
18mm
20mm

Crystal & Dial

1 specs
Dial Color
Tobacco
Black

Movement

2 specs
Caliber
Soprod M100
9S65
Power Reserve
42h
72h

Pricing

1 specs
MSRP
$1,768
$5,200
Keep exploring

More watches worth a look

Matched to the watches above on size, movement, style and price — microbrands first. Open any one to dig in.

Follow this matchup

Get a note when Serica Ref. 1174 Parade vs Grand Seiko SBGR321 gets more votes, a community discussion, or a price drop. No account needed.

Adjacent matchups

People also compared

Comparisons nearby in the catalog — alternatives to the watches above paired against the matchup.