The Long View with Alex Rosenfield, Urban Jürgensen
Urban Jürgensen CEO Alex Rosenfield discusses the brand's relaunch and future direction, emphasizing a strategy of collaboration with various watchmakers to maintain brand identity and legacy. The relaunch in June 2025 was marked by three new models, nine references, and a new visual identity, signaling a comprehensive return after several years away.
Urban Jürgensen relaunched in June 2025 with three new models, nine references, and a new visual identity.
The UJ-1 is a wristwatch based on Derek Pratt's Oval pocket watch, featuring a tourbillon, remontoir d’égalité, and deadbeat seconds.
The UJ-2 showcases Kari Voutilainen's double-wheel natural escapement in a time-only watch.
The UJ-3, developed with Andreas Strehler, includes a perpetual calendar and instantaneous moonphase.
Alex Rosenfield sees his role as creating consistency and guarding the Urban Jürgensen legacy and future, integrating contributions from different makers.
Timothée Chalamet became a minority shareholder after expressing creative interest in the company, not as a brand ambassador.