Actor Robert Pattinson has been named the new global ambassador for Jaeger-LeCoultre, aligning with the brand's "Master of Precision" campaign. This appointment follows Pattinson's previous interactions with the brand, including wearing a new Master Control Chronometer Perpetual Calendar on the red carpet.
Pattinson's connection to Jaeger-LeCoultre includes borrowing his mother's Reverso as a teenager and wearing a rose gold Master Control Chronometer Perpetual Calendar on the red carpet.
The new Master Control collection, unveiled at Watches and Wonders, features three iterations: a date and power reserve model with Caliber 738, a perpetual calendar, and a classic date model.
A notable feature across the Master Control Chronometer watches is the new "High Precision Guarantee" (HPG), a testing protocol for performance and decorative excellence.
Jérôme Lambert, CEO of Jaeger-LeCoultre, stated that Pattinson embodies a blend of artistic depth, curiosity, and authenticity, aligning with the brand's values.
Pattinson expressed his connection to Jaeger-LeCoultre's philosophy of watches possessing depth, character, craftsmanship, and an inspiring story, balancing technical innovation and artistic expression.