Manufacture AMT: Bridging the Gap Between Off-the-Shelf and In-House Movements
Manufacture AMT (Advanced Mechanical Technology), a subsidiary of Sellita founded in 2018, offers enhanced mechanical movements for watch brands, aiming to provide a more proprietary feel without full in-house development. Their offerings include modified Sellita calibers and unique movements, such as the AMT5000 chronograph used by brands like Hanhart and Oak & Oscar, which features column wheels and flyback functionality as standard. AMT's high Minimum Order Quantity (MOQ) of 1,000 pieces is intended to prevent the commoditization of movements and maintain brand value.
- AMT is owned by Sellita but operates as a separate company.
- AMT5000 variants feature column wheels and flyback functionality.
- AMT movements can have up to a 10-day power reserve.
- AMT has an MOQ of 1,000 pieces.
- AMT2000 line is based on the SW200-2 and has a 65-hour power reserve.
- AMT2000M is a thin, hand-wound version at 3.35 mm.
- AMT3000 is based on the SW300 and features a smaller rotor bearing.
Manufacture AMT, founded in 2018 and owned by Sellita, operates as a separate entity, offering white-label movement development with shared intellectual property.
The AMT5000 chronograph, used by brands like Hanhart, Oak & Oscar, and Furlan Marri, is based on the Sellita SW500 but features improvements like standard column wheels and flyback functionality in both automatic and manual configurations.
AMT's movements are largely inaccessible to smaller brands due to a 1,000-piece MOQ, designed to prevent the devaluation of movements and maintain brand exclusivity.
The AMT2000, based on the SW200-2, retains the original gear train, escapement, size, and frequency but features a different "satellite" winding system for increased robustness and offers a more decorated aesthetic with larger plates and a transversal balance
The hand-wound AMT2000M, a counterpart to the SW210-1, addresses the latter's limited decorative potential with redesigned plates covering most of the movement and an appealingly curved balance cock, creating a visually distinct canvas.
Both AMT2000 and AMT2000M are available in skeletonized versions and with complications such as sub-seconds, moon phases, and day-dates.
The AMT3000, an evolution of the SW300, features a smaller rotor bearing, allowing for a less obstructed view of the movement, a subtle but potentially attractive modification.