Rolex "Four Seasons" Daytona Set
Rolex is auctioning four unique, gem-set "Four Seasons" Cosmograph Daytona watches individually, with all proceeds benefiting the Federer Foundation and Re:wild. These watches, previously revealed discreetly, showcase Rolex's gem-setting expertise and were initially intended for retail, though Rolex ultimately opted for a charity auction due to overwhelming interest.
- Unique set of four Cosmograph Daytona watches
- Auction proceeds benefit the Federer Foundation and Re:wild
- Watches will be sold individually
- Auction date: September 28
- Auction conducted by Phillips in London
The four unique Daytonas are inspired by the seasons, featuring precious metals and intricate gem-setting, including lapis, mookaite, chrysoprase, lepidolite, turquoise, and ruby.
The watches were discreetly revealed during Watches & Wonders 2026, with no photos allowed at the Rolex booth.
Rolex received over 1,000 submissions of potential owners for the set before deciding on the charity auction format.
The auction is expected to generate significant interest, with potential to re-set the market for Daytonas.
Rolex's official statement highlights the watches as a "rare and refined expression of watchmaking excellence" and emphasizes their "deeper meaning" in supporting youth and nature conservation.