Side by side

Fears Alliance 01 (Burgundy)vsLongines PRIMALUNA

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

Alliance 01 (Burgundy)
FearsAlliance 01 (Burgundy)
MSRP $4,180
PRIMALUNA
LonginesPRIMALUNA
MSRP $1,950

At a glance

21 of 29 specs differ
Diameter
Alliance 01 (Burgundy)40.5mm
PRIMALUNA30mm
Power Reserve
Alliance 01 (Burgundy)40h
PRIMALUNA40h
Water Resistance
Alliance 01 (Burgundy)10m
PRIMALUNA30m
MSRP
Alliance 01 (Burgundy)$4,180
PRIMALUNA$1,950

Full specifications

Case

8 specs
Diameter
40.5mm
30mm
Thickness
8.3mm
Lug-to-Lug
37mm
Lug Width
19mm
7mm
Material
316L Stainless Steel
Stainless Steel
Finish
Brushed and polished
Water Resistance
10m
30m
Caseback
Solid
Transparent case back with sapphire crystal

Crystal & Dial

5 specs
Crystal Shape
Flat
AR Coating
Inner
Both sides
Dial Color
Burgundy
Blue
Indices
Applied
Diamond indexes
Lume
None
Super-LumiNova

Movement

7 specs
Caliber
Sellita SW200
L257.2
Type
Automatic
Quartz
Beat Rate
28,800 vph
25,200 vph
Jewels
25
0
Hacking
Yes
No
Hand-winding
Yes
No
Complications
None
Hours, minutes, seconds and date

Pricing

1 specs
MSRP
$4,180
$1,950

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What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Fears Alliance 01 (Burgundy)

Owners widely praise the Fears Alliance 01 (Burgundy) for its rich burgundy dial, which is seen as versatile with other colors and gold tones, and its tasteful jumping hour complication. The 40.5mm cushion case is noted for its wearability and 100m water resistance, and the watch is appreciated for its special, limited UK collaboration story. Some owners consider the $4,000 price point for a Sellita movement with a 38-hour power reserve and 13mm thickness a downside, with general sentiment suggesting Fears watches can be overpriced and some finding the finishing rough for the cost. On balance, owners and reviewers appreciate the Fears Alliance 01 (Burgundy) for its unique jumping hour complication and British story, despite price and finishing concerns.

Longines PRIMALUNA

Owners widely praise the Longines PRIMALUNA for its attractive style and understated 26.5mm size, with some preferring the automatic for its craftsmanship and heirloom quality. The redesigned 34mm model features an automatic movement, date complication, and polished case design, available in steel or bi-metal with various dial and strap options. Accuracy averages a loss of 1.3 seconds per day across six positions, running 3-4 seconds slower on the wrist, which is within COSC standards. Prices range from EUR 2,850 to EUR 6,600. Overall, owners rate the Longines PRIMALUNA highly for its appealing design and reliable automatic movement.

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