Ref. alliance-01-bs240500-br · Dress
Sellita
Sellita's flagship automatic movement and the most widely used Swiss automatic caliber in production today, having filled the supply gap created by ETA's restrictions on third-party sales. A functional clone of the ETA 2824-2, it is dimensionally identical and shares the same parts compatibility. Available in multiple grades from Standard to Top, the SW200-1 powers watches from dozens of Swiss and international brands.
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Owners and reviewers widely praise the Fears Alliance 01 (Burgundy) for its versatile burgundy dial, often noted as pairing well with blue and green, and its unique jumping hour complication with a distinct "whooshing" sound. The 40.5mm cushion case is described as wearable, and the watch is appreciated for its "British" brief and limited UK collaboration status. Some sources note a chronometer-grade Sellita SW200 movement with a JJ01 module. However, the £3,950/$4,000 price point is considered steep by some, particularly given the use of a Sellita movement, and a few owners find Fears' finishing rough for the cost. Overall, owners and reviewers rate the Fears Alliance 01 (Burgundy) highly for its innovative jumping hour complication and unique British story at its price.
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