lug2lug
BrowseBrandsCompareDiscussionCommunity WatchesMy Watches
BrowseBrandsCompareDiscussionCommunity WatchesMy Watches
Theme
Popular microbrands:Christopher Ward·Baltic·anOrdain·Atelier Wen·Boldr·Bremont·Dan Henry·DOXABrowse all →
Best, by the specs:Best dress watches·Diver under $5,000·Chronograph under $5,000·Sport under $5,000·GMT under $5,000·Field under $1,000·Best tool watches·Pilot under $2,000All rankings →
Glossary:Lug-to-Lug·Water Resistance·Chronograph·GMT·Automatic·LumeBrowse all →
Tools:Collection tracker·Wrist-fit calculator·What should I buy?·Value retention rankings·iPhone app
Lug2Letter
Watches worth knowing about, weekly.
Curated discoveries, founder spotlights, and the occasional deep-dive.
Now on iPhone
Download on theApp Store
TermsPrivacyCopyrightDisclosuresContactContribute

Independent reference site · not affiliated with any brand · contains affiliate links

© 2026 Lug2Lug LLC · Prices are estimates and not offers

Browse/Alternatives/Grand Seiko SBGH368
Grand Seiko SBGH368
Finding alternatives to

Grand Seiko SBGH368

48 watches that match on case size, movement family, and price band. Sorted by how close the match is.

Case
38mm
Movement
Automatic
Category
Dress
MSRP
$32,800
The short answer

The closest alternative to the Grand Seiko SBGH368 is the Grand Seiko SBGA384 ($29,500) — same family (Heritage) and Vintage revival. If price is the constraint, the Grand Seiko SBGH341 at $7,900 (vs $32,800 for the SBGH368) covers most of the same brief. From the independents, the Delhi Watch Company DWC Heritage is the standout microbrand take — vintage revival and Visually similar.

ColourwayPick a colourway to match a specific dial
48 matches
Microbrand picks· 12

Independent makers covering the same brief — usually with something the mainstream brands don't.

Delhi Watch Company DWC Heritage
Delhi Watch Companymicro

DWC Heritage

3 variantsSeries
37.5mm·Automatic·100m WR
$90MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Orient Star Heritage Gothic
Orient Star

Heritage Gothic

Ref. RE-AW0003S
38.7mm·Automatic
$525MSRP
—Used
vsCompare with the Grand Seiko SBGH368
AV86 1971 Automatic
AV86micro

1971 Automatic

4 variantsSeries
40mm·Automatic·100m WR
$999MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Furlan Marri Cornes De Vache
Furlan Marrimicro

Cornes De Vache

3 variantsCornes De Vache
37.5mm·Automatic
$1,412MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Riley Watch Co Heritage Automatic
Riley Watch Comicro

Heritage Automatic

4 variantsSeries
40mm·Automatic
$401MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Orient Star Elegant Classic
Orient Star

Elegant Classic

Ref. RE-AU0001S
38.7mm·Automatic
$500MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Vario Futurist
Variomicro

Futurist

7 variantsFuturist
39mm·Automatic·100m WR
$648MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Minor Watches Minor Heritage Black Blue Automático
Minor Watchesmicro
Heritage

Minor Heritage Black Blue Automático

5 variantsSeries
42mm·Automatic
$875MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Cincinnati Watch Company Phantom
Cincinnati Watch Companymicro

Phantom

38mm·Manual·100m WR
$1,995MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Sternglas Naos Automatik
Sternglasmicro

Naos Automatik

9 variantsNaos Automatik
38mm·Automatic
$463MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Marcks & Co. The Nizam
Marcks & Co.micro
Nizam

The Nizam

2 variantsSeries
40mm·Automatic
$1,200MSRP
—Used
vsCompare with the Grand Seiko SBGH368
47ZERO La Date Dorée, Havana
47ZEROmicro

La Date Dorée, Havana

39mm·Automatic·100m WR
$1,208MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Mainstream picks· 12

Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.

Grand Seiko SBGA384
Grand Seiko
Heritage

SBGA384

40mm·Spring Drive·100m WR
$29,500MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Grand Seiko SBGA385
Grand Seiko
Heritage

SBGA385

40mm·Spring Drive·100m WR
$53,000MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Omega Seamaster 37mm Co Axial Master Chronometer 37 Mm
Omega

Seamaster 37mm Co Axial Master Chronometer 37 Mm

Ref. 522.53.37.20.04.001
37mm·Automatic·100m WR
$23,000MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Blancpain Villeret Demi-Fuseau Horaire Demi-Savonnette
Blancpain

Villeret Demi-Fuseau Horaire Demi-Savonnette

Ref. 6665-3642-55B
40mm·Automatic
$43,800MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Blancpain Villeret Quantième Complet
Blancpain

Villeret Quantième Complet

Ref. 6264-3642-55B
38mm·Automatic
$32,600MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Omega Seamaster Olympic Official Timekeeper Co Axial Master Chronometer 39 5mm
Omega

Seamaster Olympic Official Timekeeper Co Axial Master Chronometer 39 5mm

2 variantsSeamaster
39.5mm·Automatic
$26,400MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Blancpain Villeret Ultraplate
Blancpain

Villeret Ultraplate

Ref. 6651C-3642-55A
40mm·Automatic
$29,700MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Omega Seamaster Aqua Terra Shades Co Axial Master Chronometer
Omega

Seamaster Aqua Terra Shades Co Axial Master Chronometer

34/38mm
8 variantsSeamaster Aqua Terra Shades
34/38mm·Automatic·150m WR
$20,700MSRP
—Used
vsCompare with the Grand Seiko SBGH368
A. Lange & Söhne SAXONIA OUTSIZE DATE - 381.043
A. Lange & Söhne

SAXONIA OUTSIZE DATE - 381.043

38.5mm·Automatic
—MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Breitling Premier B09 Chronograph 40
Breitling

Premier B09 Chronograph 40

2 variantsPremier
40mm·Manual·100m WR
$23,900MSRP
—Used
vsCompare with the Grand Seiko SBGH368
NOMOS Glashütte Lambda 39
NOMOS Glashütte

Lambda 39

2 variantsLambda
39mm·Manual
$24,800MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Jaeger-LeCoultre Master Control Chronometre Perpetual Calendar
Jaeger-LeCoultre

Master Control Chronometre Perpetual Calendar

39mm·Automatic
—MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Cheaper alternatives· 12

If the price is the only thing keeping you off this watch, these get you most of the way there for less.

Grand Seiko SBGH341
Grand Seiko
Heritage

SBGH341

2 variantsSBGH341
38mm·Automatic·100m WR
$7,900MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Grand Seiko SBGH347
Grand Seiko
Heritage

SBGH347

37mm·Automatic·100m WR
$7,300MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Grand Seiko SBGH281
Grand Seiko
Heritage

SBGH281

7 variantsSBGH281
40mm·Automatic·100m WR
$6,300MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Nivada Grenchen Antarctic Erotic
Nivada Grenchen

Antarctic Erotic

38mm·Automatic·100m WR
$1,769MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Longines FLAGSHIP HERITAGE
Longines

FLAGSHIP HERITAGE

2 variantsFlagship Heritage
38.5mm·Automatic
$2,150MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Omega Seamaster Aqua Terra 150M Co Axial Master Chronometer Small Seconds
Omega

Seamaster Aqua Terra 150M Co Axial Master Chronometer Small Seconds

38/41mm
3 variantsSeamaster Aqua Terra 150M
38/41mm·Automatic·150m WR
$12,000MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Longines CONQUEST HERITAGE
Longines

CONQUEST HERITAGE

7 variantsConquest Heritage
38mm·Automatic
$3,400MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Omega Seamaster Aqua Terra 150M Co Axial Master Chronometer
Omega

Seamaster Aqua Terra 150M Co Axial Master Chronometer

30/38/41mm
10 variantsSeamaster Aqua Terra 150M
30/38/41mm·Automatic·150m WR
$10,800MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Omega Seamaster Aqua Terra Shades Co Axial Master Chronometer
Omega

Seamaster Aqua Terra Shades Co Axial Master Chronometer

34/38mm
5 variantsSeamaster Aqua Terra Shades
34/38mm·Automatic·150m WR
$13,900MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Yema Wristmaster Slim Small Seconds CMM.29
Yema

Wristmaster Slim Small Seconds CMM.29

4 variantsWristmaster
39mm·Automatic·100m WR
$2,249MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Longines Record 39mm Gold
Longines

Record 39mm Gold

3 variantsRecord
39mm·Automatic
$9,400MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Jaeger-LeCoultre Master Control Classic
Jaeger-LeCoultre

Master Control Classic

Ref. Q4008520
36mm·Automatic
$8,950MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Pricier alternatives· 12

Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.

Omega Seamaster Aqua Terra 150M Co Axial Master Chronometer
Omega

Seamaster Aqua Terra 150M Co Axial Master Chronometer

30/34/38/41mm
16 variantsSeamaster Aqua Terra 150M
30/34/38/41mm·Automatic·150m WR
$26,100MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Blancpain Villeret Quantième Complet Phases de Lune GMT
Blancpain

Villeret Quantième Complet Phases de Lune GMT

Ref. 6676-3642-MMB
40.5mm·Automatic
$67,600MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Blancpain Villeret Quantième Complet
Blancpain

Villeret Quantième Complet

Ref. 6654-3613-MMB
40mm·Automatic
$66,000MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Blancpain Villeret Tourbillon 8 Jours
Blancpain

Villeret Tourbillon 8 Jours

Ref. 6025-3642-55B
37.5mm·Automatic
$165,100MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Vacheron Constantin Historiques Cornes de Vache 1955 38.5mm Pink Gold Watch
Vacheron Constantin

Historiques Cornes de Vache 1955 38.5mm Pink Gold Watch

Ref. 5000H/000R-B059 (X50RH162)
38.5mm·Manual
$72,500MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Vacheron Constantin Traditionnelle Perpetual Calendar Ultra-Thin 36.5mm White Gold Watch
Vacheron Constantin

Traditionnelle Perpetual Calendar Ultra-Thin 36.5mm White Gold Watch

3 variantsTraditionnelle
36.5mm·Automatic
$100,000MSRP
—Used
vsCompare with the Grand Seiko SBGH368
A. Lange & Söhne Grand Lange 1 Moon Phase
A. Lange & Söhne
Lange 1

Grand Lange 1 Moon Phase

3 variantsLange 1
41mm·Manual
$66,700MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Grand Seiko SBGZ011
Grand Seiko
Masterpiece

SBGZ011

40mm·Spring Drive
$84,000MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Breitling Premier B21 Chronograph Tourbillon 42 L On Breitling
Breitling

Premier B21 Chronograph Tourbillon 42 L On Breitling

Ref. RB2120211G1P1
42mm·Automatic·100m WR
$77,500MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Omega De Ville Tourbillon Co Axial Master Chronometer 43mm
Omega

De Ville Tourbillon Co Axial Master Chronometer 43mm

2 variantsDe Ville
43mm·Manual
$237,000MSRP
—Used
vsCompare with the Grand Seiko SBGH368
Omega Specialities Olympic 1932 Chrono Chime
Omega

Specialities Olympic 1932 Chrono Chime

Ref. 522.53.45.52.04.001
45mm·Manual
$586,000MSRP
—Used
vsCompare with the Grand Seiko SBGH368
IWC Schaffhausen Iw545801 Portugieser Hand Wound Tourbillon
IWC Schaffhausen
Portugieser

Iw545801 Portugieser Hand Wound Tourbillon

Ref. IW545801
42.4mm·Manual
$82,200MSRP
—Used
vsCompare with the Grand Seiko SBGH368
← Back to the Grand Seiko SBGH368The Best Dress Watches →Open the alternatives engine