Side by side

Massena LAB Archetype 1.0vsKUOE ROYAL SMITH 90-010

The numbers, the dial colors, the calibers — laid out so you can stop flipping between tabs.

What people say

Owners + reviewers, side by side

Synthesized for each watch independently from owner discussions, enthusiast forums, written reviews, and video reviewers.

Massena LAB Archetype 1.0

Owners find the Massena LAB Archetype 1.1's dial visually appealing with blue and gold accents, but also too cluttered with multiple dial rings. The Sellita SW510 BH M Elaboré movement is considered solid, though not top-tier. The $5,000 price point for a microbrand using a serial movement is questioned by some owners. On balance, owners are split on the Massena LAB Archetype 1.1, with some appreciating its aesthetic and movement while others find the dial too busy and the price point high for a microbrand.

KUOE ROYAL SMITH 90-010

Owners praise the KUOE ROYAL SMITH's elegant 37mm size, symmetrical bicompax layout, and crisp chronograph pushers with a swift reset. The salmon dial is described as copper-toned with highly polished, legible Breguet numerals. Some owners find the 13mm thickness and 43mm lug-to-lug wearable, while others note the 14.3mm thickness detracts from wearability. The TMI NE86A movement has a claimed 45-hour power reserve and accuracy ranging from +25/-15 seconds per day. On balance, owners and reviewers appreciate the KUOE ROYAL SMITH for its retro charm and enjoyable chronograph operation, despite some reservations about its thickness.

From video reviewers

The Miyota Cal. 9122 automatic movement with triple calendar complications is a key strength. The watch features a vertical brushed ivory dial with black subdials and Breguet numerals. Reviewers did not reach a consensus on any weaknesses or points of disagreement.

At a glance

12 of 29 specs differ
Diameter
Archetype 1.042mm
ROYAL SMITH 90-01035mm
Power Reserve
Archetype 1.058h
ROYAL SMITH 90-01040h
Water Resistance
Archetype 1.0100m
ROYAL SMITH 90-01050m
MSRP
Archetype 1.0$4,250
ROYAL SMITH 90-010$1,050

Full specifications

Case

5 specs
Diameter
42mm
35mm
Thickness
14mm
12.7mm
Lug-to-Lug
0mm
43mm
Lug Width
0mm
18mm
Water Resistance
100m
50m

Crystal & Dial

2 specs
Crystal Shape
Double-Domed
Dome
Dial Color
Champagne
Ivory

Movement

4 specs
Caliber
SW510 BH M Elaboré
Miyota 9122
Type
Manual
Automatic
Power Reserve
58h
40h
Jewels
23
0

Pricing

1 specs
MSRP
$4,250
$1,050
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