Market data

Value retention rankings

Which watches actually hold their value — measured, not guessed. Every watch below is ranked by what it really sold for on eBay and Chrono24 against its list price. Sample sizes are shown, thin data is flagged, and the full methodology is on the page.

Watches ranked
29
Verified sales
299
Sources
eBay · Chrono24
Catalog
9,444 watches
The short answer

Of the 29 watches with verified sold-listing data in the lug²lug catalog right now, the strongest holder is the Trafford Watch Co Crossroads at 135% of list price on the used market, followed by the Vaer G2 Apocalypse GMT at 118%. At the other end, the Longines ELEGANT COLLECTION trades at just 28% of MSRP — a discount if you buy used, a haircut if you buy new. Retention here is a measured snapshot of sold prices, not a prediction — see the methodology below.

Best value retention
· data through June 18, 2026
#WatchBrandMSRPSold avgRetentionTrendSales
1Trafford Watch Co CrossroadsCrossroadsTrafford Watch Co$649$875
135%
Appreciating3
2Vaer G2 Apocalypse GMTG2 Apocalypse GMTVaer$399$470
118%
Appreciating1
3Baltic HMS 003HMS 003Baltic$416$487
117%
Appreciating4
4Maen Manhattan Ultra ThinManhattan Ultra ThinMaen$1,159$1,267
109%
Appreciating2
5KUOE OLD SMITH 90-001OLD SMITH 90-001os90001-agd-o-bk-saKUOE$405$424
105%
Appreciating2
6Zelos GTGTgt-42mm-azzurroZelos$499$515
103%
Appreciating5
7Phoibos LeviathanLeviathanPhoibos$309$315
102%
Appreciating15
8Sternglas Naos GroßdatumNaos GroßdatumSternglas$323$321
99%
Stable10
9Lorier Olympia SIIOlympia SIILorier$999$925
93%
Stable2
10Baltic Aquascaphe Dual-CrownAquascaphe Dual-CrownBaltic$724$664
92%
Stable17
11Brew RetrographRetrographBrew$375$340
91%
Stable5
12Hamilton Khaki Field MechanicalKhaki Field MechanicalHamilton$725$654
90%
Stable17
13Brew Super MetricSuper MetricBrew$475$395
83%
Depreciating5
14DOXA SUB 250T GMTSUB 250T GMTDOXA$2,790$2,308
83%
Depreciating3
15Orient Bambino Version 7Bambino Version 7Orient$330$260
79%
Depreciating19
16Vaer G2 Pacific GMTG2 Pacific GMTVaer$399$316
79%
Depreciating3
17Seiko Presage Style60'sPresage Style60'sSeiko$650$499
77%
Depreciating37
18Marloe Watch Company DaytimerDaytimerMarloe Watch Company$699$532
76%
Depreciating1
19Astor + Banks Fortitude LiteFortitude LiteAstor + Banks$650$490
75%
Depreciating5
20Echo/Neutra RivaneraRivaneraEcho/Neutra$1,810$1,350
75%
Depreciating1
21Astor + Banks Fortitude ProFortitude ProAstor + Banks$675$481
71%
Depreciating4
22Christopher Ward C63 Sealander GMTC63 Sealander GMTC63-42AGM4-S00B0-B1Christopher Ward$1,675$1,170
70%
Depreciating10
23Hamilton Khaki Field AutoKhaki Field AutoHamilton$845$529
63%
Depreciating26
24Tissot PRXPRXTissot$850$421
50%
Depreciating46
25Wolbrook Skindiver II AutomaticSkindiver II Automatic23-S2A-001-RB1-BLK-LE1Wolbrook$579$282
49%
Depreciating7
26Longines LONGINES SPIRIT ZULU TIMELONGINES SPIRIT ZULU TIMEL3.802.5.53.6Longines$5,200$2,412
46%
Depreciating27
27Norqain Adventure Sport JP 42mm Midnight BlueAdventure Sport JP 42mm Midnight BlueNorqain$3,471$1,380
40%
Depreciating3
28Longines LEGEND DIVERLEGEND DIVERL3.764Longines$3,850$1,479
38%
Depreciating17
29Longines ELEGANT COLLECTIONELEGANT COLLECTIONL4.310.4.79.6Longines$2,500$708
28%
Depreciating2

Fewer than 3 verified sales behind this average — treat the number as directional, not settled.

Steepest depreciation — best value buying used

The flip side of the table above. These watches sell used for the smallest fraction of their list price — which makes them the worst watches to buy new and flip, and the best watches to buy used: someone else already paid the depreciation. Same verified sold-listing data, sorted the other way.

Your watches, these numbers

What is your collection worth?

Add the watches you own and lug²lug tracks list price and used-market value for each one — the same sold-listing data behind this page, on your own watch box.

Methodology

Where these numbers come from

Sold listings only. Each watch's secondary-market average comes from snapshots of completed eBay sold listings and Chrono24 sales — never asking prices, which routinely sit 20–40% above what watches actually trade for. Listings pass a relevance filter (correct model, not parts/straps/franken-builds) and a price-outlier rejection step before they count.

Retention = sold average ÷ list price. The MSRP is the current list price in the lug²lug catalog — the same number shown on each watch's spec page. When both eBay and Chrono24 have data, the average is weighted by sample size; when the two sources disagree by more than 2x (usually a mislabeled edition on the thin side), the deeper sample wins outright rather than averaging in noise.

Filters. Watches only rank with at least one verified sale, a list price of $200+, and a computed retention between 20% and 250% — outside that band the cause is almost always a data glitch (a bundled lot, a precious-metal variant matched against a steel MSRP, a mislabeled listing), not a real market signal. The trend column reflects where the sold average sits against list today: at or above MSRP reads as appreciating, within 15% as stable, below that as depreciating.

Coverage and cadence. 29 of the 9,444 watches in the catalog currently have verified sold-listing data — coverage grows as price checks run on more spec pages. Market snapshots refresh per watch as new checks run (cached up to 72 hours per source); this page recomputes the ranking once a day. Small samples are the honest weak spot: a watch with two sales has a noisy average, which is why sample sizes are printed and thin data is flagged rather than hidden.

This is indicative, not investment advice. Retention measures the recent past of a specific reference in mixed used condition. It does not predict future prices, and it is not a reason to buy a watch you don't want to wear.

Price basis
eBay sold + Chrono24 sales
Formula
sold avg ÷ list price × 100
Sanity band
20% – 250%, MSRP ≥ $200
Refresh
ranking daily · snapshots ≤ 72 h

Want the market data for a specific watch? Every spec page has a live price checker against the same sources — start from the full catalog, or put two candidates head-to-head in the comparison tool.