Panerai Florence Boutique Centenary Exhibition
Panerai is commemorating 100 years of its historic Florence boutique with an immersive exhibition titled 'Immersion' at the Museo Marino Marini. The exhibition, running from September 10-19, 2026, will offer a contemporary interpretation of the brand's journey, focusing on Italian design, technical innovation, and maritime heritage. The event also highlights the boutique itself as a living museum, blending current collections with historical pieces and a watchmaker's bench.
The Florence boutique, originally opened under the name Orologeria Svizzera in 1926, is considered Panerai's spiritual home.
The 'Immersion' exhibition will explore themes that have defined Panerai for over 160 years.
The exhibition aims to present a contemporary interpretation of Panerai's journey, rather than a conventional historical retrospective.
The boutique retains elements from its original 1926 layout, including a wooden shopfront beneath the 'OROLOGERIA' sign.
The boutique functions as a living museum, displaying current collections alongside historic instruments and archival pieces.
An upstairs lounge offers views overlooking Florence's Baptistery.