Siam Paragon Bangkok Watch Week 2026
The second edition of Siam Paragon Bangkok Watch Week is scheduled to take place from September 22-27, 2026, at the Siam Paragon. The event will feature an expanded lineup of over 45 participating brands, including major maisons, independent watchmakers, and jewelry houses, alongside exhibitions, talks, and watchmaking experiences.
- Dates: September 22-27, 2026
- Location: Siam Paragon, Bangkok
- Expected attendance: Over 40,000 visitors and 400 international collectors
The event aims to solidify Bangkok's position as a significant fine watch destination in Southeast Asia.
The 2026 edition will include more than 45 brands, an increase from the inaugural event.
Participating brands include returning names like A. Lange & Söhne, Breitling, and Grand Seiko, as well as new additions such as Blancpain, Tudor, and Greubel Forsey.
The Fondation Haute Horlogerie (FHH) is partnering with the event, hosting an Academy Lounge and an expanded Symposium program featuring talks by industry leaders.
The event will offer hands-on experiences, including workshops led by Swiss master watchmakers.
The inaugural Bangkok Watch Week in 2025 attracted over 20,000 visitors and saw a 92% increase in luxury watch sales.