Studio Underd0g Opens 'The D0ghouse' Assembly Experience
Studio Underd0g, a brand founded on community feedback and unique designs, has opened 'The D0ghouse,' a watch assembly workshop in the UK. This experience allows enthusiasts to personally assemble their own Studio Underd0g watch under expert guidance, offering a hands-on immersion into the watchmaking process.
- Experience costs £700
- Offers assembly of an 01Series Guava model
- Includes a digital microscope, loupe, file, screwdrivers, and tweezers
The D0ghouse is located in a Victorian townhouse and features a showroom with creative interior design, including art and custom furniture.
The assembly experience involves stages such as attaching the dial, securing the movement, applying hands, fitting the crown and crystal, and closing the caseback.
Assembly Trainer Josh Sable, formerly of Rolex and Bremont, guides participants through the process, emphasizing that it is designed to be challenging.
The watch assembled during the experience is an 01Series Guava, featuring a dial colorway exclusive to this workshop.
The open caseback of the assembled watch is engraved with 'Assembled By Me' instead of standard specifications.
The experience requires a steady hand and patience, with participants often losing tiny screws and parts during the assembly.