Inhorgenta Munich Surprise
The Inhorgenta Munich watch and jewelry fair is highlighted as a surprisingly positive and well-organized event for both retailers and enthusiasts. It features a diverse range of brands, from affordable to high-end, and offers engaging experiences beyond just product displays.
The fair is noted for its grand, Baselworld-sized booths, evoking a sense of nostalgia and magic for attendees.
Sections at the fair included the Watch Boutique, Salon Suisse, the French Pavilion, and the FHH Cultural Space, which featured brands like Oris and Piaget.
Brand booths offered interactive elements, such as Fossil's coffee truck with live painting by Matthew Miller, and Maurice Lacroix's two-floor structure with an open bar.
The event included a guided tour for media and influencers, allowing for one-on-one time with brand representatives from Eberhard & Co. and Mühle-Glashütte.
Exhibitors ranged from smart watch brands like ICE to traditional affordable brands such as Victorinox, Casio, and G-Shock, alongside GPHG-winning brands like Ciga.
Exhibition Director Stefanie Mändlein is focused on growing the fair in a way that benefits existing exhibitors and visitors, while maintaining brand variety.