Buci Nouvelle Collection
Buci, a watch brand founded by Nousseima Baraket, is launching its new "Nouvelle" collection via Kickstarter. The collection draws inspiration from literature and poetry, with the name "Nouvelle" referencing short stories. This line aims to explore literature more broadly than previous collections, which were more directly tied to poetry.
Buci was founded in 2022 by Nousseima Baraket, who was inspired by her African and French heritage, her upbringing in the French watchmaking region, and her passion for literature and poetry.
Baraket's parents emphasized education and reading, leading her to develop a deep appreciation for poetry and literature, which she now integrates into her watch designs.
The brand name "Buci" is derived from a street in an artistic area of Paris, a city that served as a source of motivation for Baraket.
Baraket identified a gap in the market for women's watches that weren't overly feminized with pink dials or stereotypical designs, prompting her to create her own brand.
Buci previously collaborated with seconde/seconde/ on a limited edition watch featuring an ink spill dial and a caseback definition of poetry.
Buci's watches often feature subtle design elements, such as paper texture dials and book-like packaging, that bridge horology and the literary world.
The Nouvelle collection's name is inspired by novellas or short stories, with a specific nod to Guy de Maupassant's "The Necklace."
The Nouvelle collection introduces Arabic numerals in a font designed by a Parisian calligrapher, replacing some of the previous stylized indices.