Artisans de Genève: A Look Inside Their Customization Workshop
This video offers a glimpse into the Artisans de Genève workshop, showcasing their independent approach to watch customization and restoration. The piece highlights the collaborative process between clients and artisans, from initial concept to the final transformed timepiece, emphasizing unique, personalized creations.
Artisans de Genève is an independent workshop that customizes and restores timepieces at the sole request of its clients for private use, and is not affiliated with the original watch brands.
The customization process begins with a client's personal vision, which is then guided by Deputy CEO Philippe Wassmer and brought to life through the work of specialized artisans.
Gouache artist Lucie creates painted illustrations of watch concepts using a rare and demanding technique, offering a vintage-inspired preview of the final design.
Gemologist Seraina selects gemstones based on depth, transparency, and consistency, ensuring perfectly balanced appearances, especially for gem-set bezels.
Watchmakers Michel and Geoffroy personalize the watch's interior using traditional hand-finishing techniques like anglage and circular graining, transforming industrial calibers.
Notable examples of customization include the "Spider" with a spiderweb turquoise dial and "The Story of 66g," a stripped-down timepiece weighing only 66 grams.