Swatch Apollo 11 MoonSwatch Application Record
Swatch has generated significant buzz with an ultra-exclusive Apollo 11 MoonSwatch edition, limited to 1,969 pieces and priced at CHF 500, each containing 11 grams of Moonshine Gold. The application process, dubbed "ESTA," attracted 1.2 million applicants, resulting in over 600 hopefuls competing for each watch. Winners will be selected based on quiz scores, creativity, and response time, with notifications starting July 27th.
- Limited to 1,969 pieces
- Price: CHF 500
- Contains 11 grams of Moonshine Gold
- 1.2 million applicants
- Winner notifications start July 27th
The application process, named "ESTA" (Electronic Swatch Timepiece Application), is a playful reference to the US travel authorization system.
One of the screening questions, "Have you ever given a president a golden table clock?", is a direct jab at Rolex CEO Jean-Frédéric Dufour.
The selection process involves a multistage review, including flawless quiz scores, evaluation of creativity and originality in open-ended responses, and analysis of the time taken to complete the questions.
Selected winners will have 48 hours to complete their purchase after receiving notification.