
38 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Beijing Watches Moon Phase Quartz Watch 31mm is the Bulova Rubaiyat Women's Two-Tone Gold Diamond Watch ($3,095) — looks nearly identical and Sunburst dial. If price is the constraint, the Swatch Brillante at $75 (vs $499 for the Moon Phase Quartz Watch 31mm) covers most of the same brief. From the independents, the Beijing Watches Sun and Moon Display Automatic Watch 32.5mm is the standout microbrand take — same family (Mid-Autumn Festival) and Playful dial. Stepping up, the Frederique Constant Classics Slimline Ladies Moonphase ($995) is where the same idea goes with a bigger budget.
Independent makers covering the same brief, usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price: same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint: luxury upgrades and step-ups.