
48 watches that match on case size, movement family, and price band. Sorted by how close the match is.
The closest alternative to the Citizen AT9036-08E is the Timex Deepwater Reef 200 XCF 43mm Synthetic Rubber Strap Watch ($299) — common cross-shop and Tool diver. If price is the constraint, the Timex Expedition Rugged Core Analog 43mm Resin Strap Watch at $87 (vs $492 for the AT9036-08E) covers most of the same brief. From the independents, the Luminox Pacific Diver 44mm is the standout microbrand take — tool diver and Looks nearly identical. Stepping up, the Bulova Black Dial EPDM Rubber Strap Series X 98B358 ($4,750) is where the same idea goes with a bigger budget.
Independent makers covering the same brief, usually with something the mainstream brands don't.
Established brands covering the same brief at a comparable price: same case size, similar movement family. Often the deciding click for a new buyer.
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Where the same idea goes when budget isn't the constraint: luxury upgrades and step-ups.