Finding alternatives to

33 watches that match on case size, movement family, and price band. Sorted by how close the match is.

Case
40mm
Movement
Automatic
The short answer

The closest alternative to the is the Aigi Watches Royal Danish Air Force ($858) — shared caliber (Sellita SW200) and Looks nearly identical. From the independents, the is the standout microbrand take — shared caliber (Sellita SW200) and Looks nearly identical.

33 matches
Microbrand picks· 12

Independent makers covering the same brief — usually with something the mainstream brands don't.

40mm · Automatic
Shared caliber (Sellita SW200) · Looks nearly identical
42mm · Automatic
Shared caliber (Sellita SW200) · Looks nearly identical
39mm · Automatic
Shared caliber (Sellita SW200) · Visually similar
Yema
Navygraf Heritage
39mm · Automatic$990
Shared caliber (Sellita SW200) · Looks nearly identical
Smith & Bradley
Draper Auto
42mm · Automatic$989
Shared caliber (Sellita SW200) · Looks nearly identical
Yema
Flygraf Pilot
38.5mm · Automatic$990
Shared caliber (Sellita SW200) · Visually similar
Bausele
Air Force
42mm · Automatic$1,400
Shared caliber (Sellita SW200) · Visually similar
Bausele
Coorong
40mm · Automatic$750
Shared caliber (Sellita SW200) · Visually similar
Orologi Calamai
MC72
39mm · Automatic$2,296
Shared caliber (Sellita SW200) · Automatic
Robot Watches
Franz Kafka
39mm · Automatic$2,500
Looks nearly identical · Automatic
HoraPictor
Desert
38mm · Automatic$2,092
Shared caliber (Sellita SW200) · Visually similar
S.U.F Helsinki
180 Protox
38.7mm · Automatic$2,588
Looks nearly identical · Automatic
Mainstream picks· 12

Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.

Aigi Watches
Royal Danish Air Force
40mm · Automatic$858
Shared caliber (Sellita SW200) · Looks nearly identical
Aigi Watches
GRUVEBUS
40mm · Automatic$1,095
Shared caliber (Sellita SW200) · Visually similar
Arethusa Watch Co
World Diver
40mm · Automatic
Looks nearly identical · Automatic
Marathon
Steel Navigator SSNAV Auto
41mm · Automatic$1,300
Looks nearly identical · Automatic
Marathon
Steel Navigator SSNAV-D Auto
41mm · Automatic$1,400
Looks nearly identical · Automatic
Hamilton
Jazzmaster Viewmatic Auto
40mm · Automatic$995
Visually similar · Automatic
Aigi Watches
ARCTIC DIVER
41mm · Automatic$480
Visually similar · Automatic
Hamilton
Jazzmaster Day Date Auto
40mm · Automatic$1,045
Looks nearly identical · Automatic
Hamilton
American Classic Intra-Matic Auto
40mm · Automatic$1,275
Looks nearly identical · Automatic
Seiko
King Seiko KS1969
39.4mm · Automatic$3,100
Visually similar · Automatic
Longines
CONQUEST HERITAGE CENTRAL POWER RESERVE
38mm · Automatic$4,300
Looks nearly identical · Automatic
Longines
FLAGSHIP HERITAGE
38.5mm · Automatic$2,150
Visually similar · Automatic
Looks like this· 9

Visually-adjacent picks pulled by the image-similarity engine. Quality varies — sometimes a true twin, sometimes just a rhyme.

Pagani Design
PD-1692 II
40mm · Automatic$125
Visually similar · Automatic
Sugess
Seestern 62MAS V3
39mm · Automatic$199
Looks nearly identical · Automatic
Sugess
Seestern S382 38mm Classic
38mm · Automatic$199
Visually similar · Automatic
Pagani Design
PD-1692 II AK
40mm · Automatic$125
Visually similar · Automatic
Pagani Design
PD-1758 GMT
40mm · Automatic$142
Automatic · Same size
Seestern
S443 Column Wheel Chronograph
40mm · Manual$10
Visually similar · Same size
Sugess
Seestern S446 GMT
40mm · Automatic GMT$269
Visually similar · Same size
Seestern
S446 GMT
39.5mm · Automatic GMT$299
Same size · Sapphire
Seestern
S424 Full Lume Pilot
38mm · Automatic$299
Automatic · Similar size