Finding alternatives to
Alternatives to the Locke & King The James
44 watches that match on case size, movement family, and price band. Sorted by how close the match is.
Case
42mm
Movement
Automatic
MSRP
$438
The short answer
The closest alternative to the Locke & King The James is the Bulova Red Dial Stainless Steel Bracelet Marine Star 98B472 ($550) — visually similar and Automatic. If price is the constraint, the Swatch Sistem51 Hodinkee Generation at $170 (vs $438 for the The James) covers most of the same brief. From the independents, the Locke & King The James - Midnight Blue & is the standout microbrand take — same family (James) and Automatic.
ColourwayPick a colorway to match a specific dial
44 matches
Microbrand picks· 12
Independent makers covering the same brief, usually with something the mainstream brands don't.
Mainstream picks· 12
Established brands covering the same brief at a comparable price: same case size, similar movement family. Often the deciding click for a new buyer.
Cheaper alternatives· 8
If the price is the only thing keeping you off this watch, these get you most of the way there for less.
Pricier alternatives· 12
Where the same idea goes when budget isn't the constraint: luxury upgrades and step-ups.
