Finding alternatives to

56 watches that match on case size, movement family, and price band. Sorted by how close the match is.

Case
38mm
Movement
Automatic
MSRP
$750
The short answer

The closest alternative to the is the Atelier Caradant CityMaps ($1,180) — looks nearly identical and Automatic. If price is the constraint, the Alexander James Watches A4 Legacy Dress 37 at $250 (vs $750 for the ) covers most of the same brief. From the independents, the HoraPictor Galaxy is the standout microbrand take — shared caliber (Sellita SW200) and Looks nearly identical. Stepping up, the Longines FLAGSHIP HERITAGE ($2,150) is where the same idea goes with a bigger budget.

56 matches
Microbrand picks· 12

Independent makers covering the same brief — usually with something the mainstream brands don't.

HoraPictor
Galaxy
38mm · Automatic$1,592
Shared caliber (Sellita SW200) · Looks nearly identical
38mm · Automatic$950
Shared caliber (Sellita SW200) · Visually similar
HoraPictor
Volcano Grey
38mm · Automatic$2,592
Shared caliber (Sellita SW200) · Visually similar
40mm · Automatic$599
Looks nearly identical · Automatic
Nivada Grenchen
Antarctic Spider
38mm · Automatic$945
Shared caliber (Sellita SW200) · Visually similar
Orologi Calamai
MK-III
38mm · Automatic$1,450
Shared caliber (Sellita SW200) · Automatic
Cincinnati Watch Company
Spirit - Year of the Horse
38mm · Manual$1,795
Looks nearly identical · Same size
HoraPictor
Totem Cipher
38mm · Automatic$4,092
Shared caliber (Sellita SW200) · Automatic
Pinion
Pure Bronze
38mm · Manual$1,715
Looks nearly identical · Same size
Yema
Urban Traveller
39mm · Automatic$1,090
Shared caliber (Sellita SW200) · Automatic
Bausele
Coorong
40mm · Automatic$750
Shared caliber (Sellita SW200) · Visually similar
Duckworth Prestex
California Limited Edition
39mm · Automatic$790
Visually similar · Automatic
Mainstream picks· 12

Established brands covering the same brief at a comparable price — same case size, similar movement family. Often the deciding click for a new buyer.

Atelier Caradant
CityMaps
39mm · Automatic$1,180
Looks nearly identical · Automatic
Aigi Watches
Royal Danish Air Force
40mm · Automatic$858
Shared caliber (Sellita SW200) · Automatic
Aigi Watches
ARCTIC TIDE
40mm · Automatic$875
Shared caliber (Sellita SW200) · Automatic
Alexander James Watches
A3 Omen
38mm · Automatic$650
Automatic · Same size
Hamilton
American Classic Intra-Matic Auto
40mm · Automatic$1,275
Visually similar · Automatic
Tissot
Visodate
39mm · Automatic$950
Visually similar · Automatic
Aigi Watches
GRUVEBUS
40mm · Automatic$1,095
Shared caliber (Sellita SW200) · Automatic
Aryon
Degrade Automatic
38mm · Automatic$589
Automatic · Same size
Ajwain Watches
Kakori 8 Down- Centenary Edition
38.5mm · Automatic$420
Automatic · Same size
Hamilton
Khaki Field Murph
38mm · Automatic$1,045
Automatic · Same size
Alexander James Watches
A3 Omen II
38mm · Automatic$650
Automatic · Same size
Hamilton
Jazzmaster Thinline Auto
40mm · Automatic$1,145
Visually similar · Automatic
Cheaper alternatives· 12

If the price is the only thing keeping you off this watch, these get you most of the way there for less.

Alexander James Watches
A4 Legacy Dress 37
37.4mm · Automatic$250
Visually similar · Automatic
Ajwain Watches
TEMPVS
40mm · Automatic$315
Visually similar · Automatic
Orient
Stretto Date
38.5mm · Automatic$360
Visually similar · Automatic
Ajwain Watches
Khaki edition
38mm · Manual$170
Visually similar · Same size
Alexander James Watches
A4 Prelude GMT
37.4mm · Automatic$325
Automatic · Same size
Alexander James Watches
A4 Prelude 37 GMT Light Blue
37.4mm · Automatic$325
Automatic · Same size
Orient
Symphony IV
41.6mm · Automatic$325
Looks nearly identical · Automatic
Seiko
Essentials Automatic
41.2mm · Automatic$315
Visually similar · Automatic
Ajwain Watches
DEVI - A Tribute to Divine Strength
39mm · Automatic$180
Automatic · Same size
Asterisk Watches
Jump Hour Watch
38mm · Automatic$350
Automatic · Same size
Asterisk Watches
Jump Hour Watch 3-hand automatic 38mm (full-scene dial, no aperture)
38mm · Automatic$350
Automatic · Same size
Asterisk Watches
Olympic
38mm · Automatic$350
Automatic · Same size
Pricier alternatives· 12

Where the same idea goes when budget isn't the constraint — luxury upgrades and step-ups.

Longines
FLAGSHIP HERITAGE
38.5mm · Automatic$2,150
Looks nearly identical · Automatic
Grand Seiko
SLGW005
38.8mm · Manual$9,700
Looks nearly identical · Same size
Longines
CONQUEST HERITAGE
38mm · Automatic$3,400
Visually similar · Automatic
Tudor
Monarch
39mm · Automatic$5,875
Visually similar · Automatic
Sartory Billard
SB04
40mm · Automatic$2,900
Looks nearly identical · Automatic
Longines
LONGINES MASTER COLLECTION
38.5mm · Automatic$2,850
Visually similar · Automatic
Seiko
Presage Classic Series “Craftsmanship” Urushi Lacquer Dial
40.2mm · Automatic$1,650
Looks nearly identical · Automatic
Bremont
Audley
40mm · Automatic$7,250
Visually similar · Automatic
Grand Seiko
SBGW306
36.5mm · Manual$17,900
Looks nearly identical · Similar size
Sartory Billard
SB04-E
39.5mm · Automatic$3,100
Visually similar · Automatic
Glycine
Combat Sub Sport Bronze
39mm · Automatic$1,650
Visually similar · Automatic
Grand Seiko
SLGW007
38.6mm · Manual$10,000
Visually similar · Same size
Looks like this· 8

Visually-adjacent picks pulled by the image-similarity engine. Quality varies — sometimes a true twin, sometimes just a rhyme.

Pagani Design
PD-1759
40mm · Automatic$130
Visually similar · Automatic
Pagani Design
PD-1673 Royal Oak
40mm · Automatic$142
Looks nearly identical · Automatic
Pagani Design
PD-1778
40mm · Automatic$159
Looks nearly identical · Automatic
Seestern
S424 Full Lume Pilot
38mm · Automatic$299
Visually similar · Automatic
Sugess
Heritage S455
40mm · Automatic$449
Visually similar · Automatic
Sugess
MoonPhase Master S395
40mm · Automatic Moon Phase Enamel$599
Visually similar · Similar size
Sugess
Chrono Master S438
40mm · Manual$549
Visually similar · Similar size
Seestern
S446 GMT
39.5mm · Automatic GMT$299
Visually similar · Similar size